Lead-Agency KITICON Global Networks
Your Partner for Qualified Customer Contacts
As a lead agency, we deliver measurable sales success through qualified customer contacts. They are the driving force behind your business growth — and our strategies are precisely aligned with that.
Why Do You Need Lead Generation?
You offer a great product or a compelling service – yet the inquiries aren’t coming in? Out there are people actively searching for exactly what you provide. But how do you reach these potential customers?
That’s where we come in with targeted lead generation. Instead of hoping the right customer finds you by chance, we develop smart strategies that consistently fill your sales pipeline with pre-qualified leads. We position your brand exactly where your audience is active.
The result: Real, qualified contacts who are genuinely interested and ready to buy.
Why wait when customers are already searching? If there’s untapped potential in your business, it’s time to act. With KITICON by your side, you gain not just expert support — but a true partnership on your journey to more customers, more revenue, and lasting growth.
KITICON Lead Services
costum strategies.
more visibility.
more qualified leads.
Common Challenges Without Structured Lead Generation
Empty Sales Pipeline
How often does your sales team lack qualified contacts? Without targeted lead generation, potential buyers with real interest are missing – leading to few or no deals.
Growth Stagnation
Is your business growing as fast as you’d like? Without fresh leads, revenue and business development stall due to a lack of new opportunities.
Market Invisibility
How visible is your brand to potential customers? Without strategic lead generation, your offer gets lost in the crowd and goes unnoticed.
Unlock Your Lead Potential
Our lead generation doesn’t stop at the first contact. With complementary strategies like lead funnels and Leadinfo, we extract the maximum value from your prospects — data-driven, efficient, and measurable.
Mobile Lead Funnel
With customized, CI-compliant mobile funnels, we guide prospects step-by-step to conversion. We build trust, boost conversion rates, and turn contacts into customers.
Leadinfo
Leadinfo makes anonymous website visitors visible — in full compliance with data protection laws. This provides valuable insights into your target audience’s behavior and enables strategic follow-up.
Discover our work
Our Lead Generation Services
In the demanding DACH market, professional lead generation is key to sustainable business success. Whether you’re targeting businesses or end customers — we craft the right strategy to deliver strong leads across the German-speaking market.
B2B Lead Generation
In complex B2B markets, visibility alone isn’t enough. Success depends on reaching the right decision-makers at the right time — and that’s exactly where strategic lead generation comes in.
B2C Lead Generation
Clicks are nice — but qualified customer contacts are better. To succeed in today’s B2C space, you need a strategy that connects emotionally and delivers technically.
Lead Types at a Glance
Not all leads are created equal — depending on your goals, budget, and buying stage, different formats are needed. We use the full spectrum and combine lead types to perfectly match your strategy.
Contact-Request Leads
For quick wins, we use contact-request leads where prospects directly request a consultation.
Webinar Leads
We acquire these through interactive online events on industry topics — creating direct dialogue with experts and high engagement through fixed dates.
Event & Newsletter Leads
Event leads from trade fairs or networking events enable face-to-face contact, while newsletter leads support ongoing nurturing.
Website Leads
With an optimized website, we turn your visitors into qualified inquiries — using clear messaging, compelling content, and effective calls to action.
Facebook Communities
Facebook groups let you connect directly with your target audience, build trust, and grow your reach organically. That’s how strong customer relationships and true brand interaction emerge.
Rethinking Lead Generation
Analysis of Sales Goals, Target Groups & Market Position
We evaluate your sales goals, identify key target groups, and assess your market position — creating a solid foundation for impactful sales measures.
Tailored Strategies for Your Business
Instead of one-size-fits-all solutions, we create strategies customized to your industry, goals, and resources — boosting your efficiency and targeting your audience precisely.
Generation of High-Quality Contacts
Through targeted measures and data-driven outreach, we acquire high-conversion leads — reinforcing your sales success in the long term.
Content Marketing as a Key to Successful Lead Generation
Content marketing is a powerful pillar of our lead generation approach. Through relevant, high-value content, we attract qualified prospects actively seeking solutions. Our content team develops tailored content aligned with your audience’s information needs.
Our content mapping matches specific formats to each customer journey phase — from awareness-building content to decision-support for sales-ready leads. Strategic content distribution across relevant channels maximizes your reach and impact.
With our data-driven approach, we continuously optimize based on performance insights — creating a sustainable cycle of valuable content, quality leads, and measurable sales success.
B2B Lead Generation
In German-speaking B2B markets, lead generation requires nuance: long decision cycles, multiple stakeholders, and a high need for information make communication complex. We craft strategies built on trust, relevance, and timing — not waste.
Whether IT, industry, consulting, or finance — our data-based methods deliver the right contacts directly into your CRM system.
B2C Lead Generation
In B2C, it’s not just about reach — it’s about relevance. To succeed, you must address audiences precisely: the right message, at the right time, on the right channel.
We understand the specifics of the DACH region — from cultural expectations to legal requirements like the GDPR. Our data-driven strategies combine creativity and precision targeting — across social media, email, paid ads, and more.
From e-commerce to services and lifestyle brands — we turn interest into loyal customers: efficiently, compliantly, and with measurable success.
Guaranteed High-Quality Leads
For us, quality comes first — because only high-quality leads drive real business results. We use a multi-stage qualification system that begins with defining your ideal customers and qualification criteria.
Our segmentation system uses smart questions and engaging communication to filter out unsuitable contacts. Each lead is verified through an automated process checking completeness and accuracy.
Experienced lead managers then manually screen contacts for genuine purchase potential. Our lead scoring system ranks them based on demographic and behavioral data — prioritizing high-conversion prospects.
With ongoing feedback from your sales team, we refine our criteria continuously. This results in higher conversion rates and a more efficient sales process — no more time wasted on poor leads.
Target Group Analysis
Effective lead generation starts with understanding your ideal customer. That’s why every project begins with in-depth target group analysis and the creation of detailed buyer personas.
We go beyond demographics and company data — identifying your audience’s goals, challenges, and decision-making factors. These personas guide everything from content to channel selection and messaging.
Our insight into B2B customer journeys and buying centers lets us reach the right people at the right time with the right messages. Persona-based targeting increases personalization, conversion rates, and overall sales success.
From Lead to Customer: Effective Nurturing Strategies
Success in lead generation isn’t just about attracting contacts — it’s about turning them into paying customers. Our nurturing strategies support prospects through the entire decision process.
We implement automated yet personalized email sequences, based on interests and buying stages. Trigger-based workflows react in real time to behavioral changes, such as product page visits or webinar attendance.
Our content journeys lead prospects from broad awareness to tailored solutions and offers. In B2B, our account-based nurturing delivers role-specific content to multiple decision-makers within a company.
Regular webinars and digital events strengthen trust and engagement.
The result: shorter sales cycles, higher closing rates, and long-term customer value.
Social Selling: Modern B2B Lead Generation
Social selling has transformed B2B lead acquisition. We use platforms like LinkedIn not just for ads — but for authentic relationships and thought leadership.
We help your sales team build optimized profiles that showcase credibility. Our content strategies position your experts as trusted voices in key groups and discussions.
We systematically identify and engage decision-makers using social listening to detect purchase signals. With personalized outreach, we build relationships step by step — never pushy, always strategic.
Live events and exclusive LinkedIn groups foster direct interaction with your audience. The result: warm leads, shorter sales cycles, and stronger client relationships. Our full training programs empower your team to make social selling part of your culture.
More Leads, More Revenue – Let’s Get Started
Ready to acquire new customers — reliably and strategically? Request your personalized lead generation proposal today. Our team will assess your potential and recommend the right actions to strengthen your sales pipeline.
Fill out the contact form or call us directly — we’ll guide you personally.
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This Is KITICON
We are a young team based in Bonn - dynamic, creative and with a clear eye for the essentials. In our company, short distances meet flat hierarchies, which not only speeds up collaboration within the team, but also makes our communication with clients particularly direct and personal.
We develop strategic marketing and communication concepts that are precisely tailored to the goals and needs of our clients. In doing so, we combine individual analyses with innovative ideas for brand staging - always with the aim of making brands visible and tangible in the long term. Our expertise ranges from sound advice and creative impulses to digital transformation and operational implementation, and we support companies along the entire path to lasting success.
Feedback –
What our clients say about us
costumized strategies.
more visibility.
more qualified leads.
How can we help you?
You can contact us now by e-mail, telephone or contact form.
Your Contact Person
Janina Trunk
“Effective lead generation goes far beyond collecting contact data — it lays the foundation for sustainable growth. Reaching the right audience at the right moment unlocks real sales and brand potential.”
Frequently Asked Questions
Conversion optimization analyzes and enhances all touchpoints in the lead generation process to turn more visitors into qualified leads. Through A/B testing, optimized landing pages, clear calls to action, and user-friendly forms, the user experience is significantly improved. This results in higher webinar registrations, more whitepaper downloads, and ultimately a stronger lead acquisition rate.
Social selling leverages platforms like LinkedIn to establish targeted connections, build trust, and generate leads. This approach enables personalized outreach and expert positioning, making it especially effective in the B2B space. Social selling complements traditional lead generation methods and contributes to a sustainable sales pipeline.
Content marketing is a key driver of lead generation, as it provides relevant and valuable content that attracts and engages potential customers. Targeted content such as whitepapers, blog posts, or webinars addresses prospects, builds trust, and generates qualified leads. Additionally, content marketing supports persona-based targeting and fosters long-term customer loyalty.
The future of lead generation is increasingly driven by AI-powered approaches, automation, and data-driven strategies. Artificial intelligence enables precise targeting, personalized communication, and efficient lead scoring. Additionally, digital channels, social selling, and innovative content formats are becoming ever more important to meet evolving customer needs.
Webinars provide an interactive platform to share expert knowledge and engage directly with potential customers. They generate qualified leads through mandatory registration and allow for targeted communication with interested participants. Webinars enhance brand authority and contribute to building long-term customer relationships.
Key KPIs include the number of leads generated, lead quality, conversion rates, cost per lead (CPL), lead scoring results, and the sales conversion rate. Transparent reporting allows for measuring campaign success and optimizing lead generation efforts. This enables targeted investment management and maximizes return on investment (ROI).
Small and medium-sized enterprises (SMEs) benefit from cost-efficient and targeted lead generation tailored to their industry and audience. Customized strategies enable rapid growth, increase visibility, and build a sustainable sales pipeline. Digital channels are used effectively to achieve maximum return on investment, even with limited budgets.
Common types of leads include webinar participants, whitepaper downloads, event attendees, and direct contact inquiries. Each lead type provides different levels of information and purchase intent. Through targeted nurturing strategies, leads are further qualified based on their type and stage in the buying process, with the goal of successfully converting them into customers.
GDPR-compliant lead generation requires transparent consent processes, secure data handling, and clear privacy policies. We implement legally sound opt-in mechanisms, document consent, and ensure full compliance with all legal requirements. This protects lead data and helps your company avoid legal risks.
Professional lead generation is based on a mix of content marketing, automated digital processes, and targeted lead scoring. This includes webinars, custom-configured lead campaigns, social selling, and conversion optimization. Through continuous quality assurance and data-driven audience targeting, we ensure lead quality and provide optimal support for the sales process.
In the B2B sector of the DACH region, lead generation requires specialized expertise to navigate complex decision-making processes and industry-specific requirements. We bring extensive experience with regional market dynamics, GDPR-compliant processes, and proven methods such as webinars, whitepaper campaigns, and social selling. This ensures high-quality leads and maximizes sales opportunities.
Are You Interested?
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About KITICON
Our team is the connection between brands and people. Authenticity, fairness and honesty are our top priorities and enable us to achieve both our own goals and those of our customers.
Who trusts in us
