OLIMAR Reisen – Leadgenerierung

Turning wanderlust into measurable results – How we partnered with OLIMAR to generate qualified leads for authentic travel experiences

For over 50 years, OLIMAR Reisen has stood for exceptional and authentic experiences in Portugal – offering the most comprehensive portfolio for the entire country. In recent years, the range has successfully expanded to Italy, Spain, Cape Verde, Croatia, Greece, and Malta. OLIMAR seamlessly blends postcard-perfect destinations with real adventures off the beaten path. To bring this unique spirit of discovery to an even wider audience, we developed a holistic lead generation campaign. Through a mobile funnel and targeted social media activities, we guided potential customers directly to the “Portugal Countryside” catalogue while increasing overall brand visibility.

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Campaign Period: September 2023 – January 2024

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Industry: Tourism

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Objective: To acquire as many qualified end-customer leads as possible for OLIMAR Reisen through a holistic campaign that showcases the brand’s spirit of discovery and inspires new audiences with Portugal’s travel offering.

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Services Provided:

Project Management
Graphic Design
Content Creation
Performance Marketing
Monitoring & Reporting

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The Challenge:

In September 2023, OLIMAR Reisen launched its new “Portugal Countryside” catalogue, showcasing unique travel experiences in Portugal’s rural heartland. Building on this catalogue, the accompanying campaign aimed to significantly increase OLIMAR’s visibility among end customers and tap into new target groups – especially those who had never booked with OLIMAR before.

While OLIMAR is well-established as a Portugal specialist among travel agencies, the key challenge was to raise brand awareness directly with consumers and engage those most likely to appreciate the company’s authentic travel experiences.

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Our Approach:

The first four weeks were dedicated to preparation, with the campaign launch scheduled for October. Once the budget was defined, we developed a mobile lead funnel to target and pre-qualify potential customers for catalogue requests. In parallel, we created engaging graphics based on OLIMAR’s corporate design, tailored to resonate with different audience segments through customised hooks.

After aligning on and approving the content, the campaign went live. Throughout the campaign period, results were reviewed weekly and optimised strategically – with the goal of lowering cost per lead while maximising lead volume. This was achieved through continuous, data-driven adjustments and creative fine-tuning.

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Results:

Between October and January, we generated over 200 qualified addresses and dispatched the corresponding catalogues – meeting the expectations of both parties. The campaign resonated strongly with the target audience, who responded positively to all hooks.

Notably, the “gourmet traveller” segment showed particularly high engagement, accounting for over 30% of total clicks – a clear indicator of the strong potential for these travel themes within the “Portugal Countryside” offering.

From a business perspective, the campaign was also a success: with a cost per lead of under €10, the target audience was not only reached but engaged effectively.

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Would you also like to generate more qualified leads through social media and mobile funnels? We would be happy to advise you in a free, no-obligation initial consultation.

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