For your planned target page, you need a strategically relevant primary keyword that precisely captures the core of your product or service.
An effective primary keyword should:

• Accurately reflect the main topic of your planned page
• Have a reasonable search volume
• Align with the user intent (do, know, visit, website)
• Be realistically competitive
• Be relevant to your target audience

If you already know your primary keyword or have analyzed it in advance, we will incorporate it into the content briefing. This includes recommendations for the title tag, H1 heading, meta description, and its natural integration into relevant sections of your content.

For your planned target page, you need a strategically relevant secondary keyword that complements your primary keyword in terms of search volume and competition.
An effective secondary keyword should:

• Be closely related to your primary keyword in terms of topic
• Be able to rank on the same page alongside the primary keyword
• Have a reasonable search volume
• Match a similar or complementary user intent
• Offer a realistic chance of ranking (based on competition)
• Cover additional relevance aspects for your target audience

If you already know your secondary keyword or have analyzed it, we will incorporate it into the content briefing by placing it in the first H2 heading and integrating it organically into the corresponding text sections.