Inspire Me Award – Corporate Brand Design & Webdesign

OLIMAR Reisen is a family-owned tour operator based in Cologne, established in 1972 as a Portugal specialist. Today, the portfolio also includes carefully selected destinations such as Spain, Italy, Croatia, Greece, Cape Verde, and Malta – offering flexible travel styles ranging from beach holidays and round trips to golf and group tours. Always personally curated, with an eye for the extraordinary. Guided by the motto “Quality over Quantity,” OLIMAR focuses on personalised advice, handpicked accommodations, and authentic experiences.

Our task was to make these values even more visible on social media. Together, we developed a new content strategy with a clear focus: highlighting the diversity of destinations, building a strong community, and setting new impulses – including targeting a younger audience.

Campaign Period: Since October 2024

Industry: Tourism

‍Objective: To sustainably grow OLIMAR’s social media community and create a strong, cohesive brand presence with high-quality, structured content and professional templates. The focus was on targeting a younger audience – especially young couples and active travellers – with tailored content. To make the brand more relatable and tangible, we showcased authentic behind-the-scenes insights and put the OLIMAR team at the centre of selected formats.

This approach aimed to highlight not only the diversity of travel destinations but also the people behind them, fostering a personal connection with the community and positioning OLIMAR as the first choice for modern Mediterranean travellers.

Services Provided:

• Project Management
• Social Media Marketing
• Graphic Design
• Community Management
• Performance Marketing

The Challenge: To position OLIMAR on social media in such a way that the brand is perceived as more than a Portugal specialist – as an authentic provider of high-quality travel experiences across the Mediterranean. The challenge was to preserve the brand’s hallmark quality while appealing to a younger, digitally savvy audience without diluting its identity.

Our Approach: Close collaboration, clear structures, measurable results. We began by setting up weekly status meetings to ensure an ongoing dialogue with the client. Together, we created customised social media templates for posts and stories, finalised through close coordination. At the beginning of 2025, we jointly defined an editorial and activity plan for the first half of the year, along with a detailed budget proposal as the planning basis.

Weekly content production was strategically split: part was created in-house by OLIMAR’s team, while our agency team developed additional content – ensuring optimal capacity use, quality, and brand consistency. For consistent community management, we created a comprehensive response pool as a guideline for brand-aligned communication. Complementary activities included targeted Meta Ads, two sweepstakes, and ongoing data analysis with regular reporting to monitor performance and optimise the strategy based on insights.

Results: With tailored graphic templates and innovative content formats such as the “OLIMAR Moment,” we elevated the brand’s Instagram presence to a new level. A professional guideline ensures consistent content that is both visually appealing and perfectly aligned with the target audience.

Through carefully selected topics and engaging content, we reached a broad community and significantly increased interaction rates. Within just a few months, OLIMAR’s Instagram community grew by an impressive 30 percent. This success translated into greater reach, improved quality of user engagement, and a sustainably strengthened Instagram channel as a central brand stage. The online presence now appears even more premium, professional, and attractive – a true success factor for the brand.

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Would you also like to achieve more with your social media presence? We would be happy to advise you in a free, no-obligation initial consultation.

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For over 50 years, OLIMAR Reisen has stood for exceptional and authentic experiences in Portugal – offering the most comprehensive portfolio for the entire country. In recent years, the range has successfully expanded to Italy, Spain, Cape Verde, Croatia, Greece, and Malta. OLIMAR seamlessly blends postcard-perfect destinations with real adventures off the beaten path. To bring this unique spirit of discovery to an even wider audience, we developed a holistic lead generation campaign. Through a mobile funnel and targeted social media activities, we guided potential customers directly to the “Portugal Countryside” catalogue while increasing overall brand visibility.

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Campaign Period: September 2023 – January 2024

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Industry: Tourism

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Objective: To acquire as many qualified end-customer leads as possible for  OLIMAR Reisen through a holistic campaign that showcases the brand’s spirit of discovery and inspires new audiences with Portugal’s travel offering.

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Services Provided:

• Project Management
• Graphic Design
• Content Creation
• Performance Marketing
• Monitoring & Reporting

The Challenge:

In September 2023, OLIMAR Reisen launched its new “Portugal Countryside” catalogue, showcasing unique travel experiences in Portugal’s rural heartland. Building on this catalogue, the accompanying campaign aimed to significantly increase OLIMAR’s visibility among end customers and tap into new target groups – especially those who had never booked with OLIMAR before.

While OLIMAR is well-established as a Portugal specialist among travel agencies, the key challenge was to raise brand awareness directly with consumers and engage those most likely to appreciate the company’s authentic travel experiences.

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Our Approach:

The first four weeks were dedicated to preparation, with the campaign launch scheduled for October. Once the budget was defined, we developed a mobile lead funnel to target and pre-qualify potential customers for catalogue requests. In parallel, we created engaging graphics based on OLIMAR’s corporate design, tailored to resonate with different audience segments through customised hooks.

After aligning on and approving the content, the campaign went live. Throughout the campaign period, results were reviewed weekly and optimised strategically – with the goal of lowering cost per lead while maximising lead volume. This was achieved through continuous, data-driven adjustments and creative fine-tuning.

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Results:

Between October and January, we generated over 200 qualified addresses and dispatched the corresponding catalogues – meeting the expectations of both parties. The campaign resonated strongly with the target audience, who responded positively to all hooks.

Notably, the “gourmet traveller” segment showed particularly high engagement, accounting for over 30% of total clicks – a clear indicator of the strong potential for these travel themes within the “Portugal Countryside” offering.

From a business perspective, the campaign was also a success: with a cost per lead of under €10, the target audience was not only reached but engaged effectively.

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Would you also like to generate more qualified leads through social media and mobile funnels? We would be happy to advise you in a free, no-obligation initial consultation.

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With the relaunch of its website, Tom’s Private Travel – a luxury travel specialist – now presents itself with a modern, search engine-optimized, and user-friendly online presence. The comprehensive overhaul was implemented by the agency KITICON Global Networks, with the goal of significantly increasing the brand’s organic visibility while delivering a technically robust and visually premium digital solution.

The project began with a clear objective: enhance digital visibility. A comprehensive SEO audit by KITICON revealed that both technical and content-related aspects of the existing site required a complete reset. As a result, the website was migrated to a new content management system (CMS) and rebuilt from the ground up. The result is far from a standard template – it's a tailor-made web presence that aligns perfectly with Tom’s Private Travel’s exclusive offering and allows for future scalability.

A core element of the relaunch was strategic search engine optimization (SEO). From keyword analysis and URL structure to site speed, the new website was built to perform – providing the foundation to reach new audiences through organic search and supporting long-term growth in the digital space.

The visual identity was also completely reimagined in line with the brand’s positioning. Inspired by the theme “A Window to Paradise,” the new design combines stunning visuals with intuitive navigation. This immersive experience is further enhanced by inspiring, newly developed content that showcases the luxurious portfolio of tailor-made tours, premium hotels, and cruises.

“The new website captures the brand values of Tom’s Private Travel in a way that is digital, refined, and user-focused,” says Tina Kirfel, Managing Director of KITICON Global Networks. “We’re especially proud of the custom architecture, which allowed us to address the client’s specific needs while delivering strong SEO performance and ensuring ease of use for day-to-day management.”

“With this relaunch, we want to offer our clients a digital experience that reflects our standards of quality and service,” adds Ergül Altinova, Managing Director of Tom’s Private Travel. “The new site not only simplifies the travel planning process but also presents our brand and exclusive offerings in a modern, professional way.”

With the successful relaunch, Tom’s Private Travel now benefits from a technically advanced platform and significantly increased digital visibility. The collaboration with KITICON Global Networks will continue beyond the project itself – with the shared goal of further strengthening and evolving the brand over the long term.