bestfortravel GROUP – Website Directory: Destination Maldives

From Full-Service Travel Provider to Maldives Expert – How We Helped bestfortravel GROUP Successfully Position the Maldives in Search Engines

bestfortravel GROUP is a leading global travel provider, covering holiday destinations around the world. The group brings together well-established brands such as Raiffeisen- und Volksbanken Touristik, AtourO GmbH, Raiffeisen Reisebüro GmbH, GEO Reisen und Erlebnis GmbH, as well as Meine Kreuzfahrt Cruise Center. In addition, it operates the event and ticket platform my-ticket.shop along with numerous travel agencies across Austria and Southern Germany.

Beyond traditional package holidays, the company offers themed travel, business trips, cruises, and tailor-made tours – all designed to create unforgettable vacation experiences. Together with bestfortravel GROUP, we introduced the Maldives as a new destination on the company website and made the dedicated landing pages visible in search engines through targeted SEO measures.

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Project Period: April – December 2024

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Industry: Tourism

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Objective: To build a comprehensive, high-quality platform within the existing website that not only provides detailed hotel information but also insider tips and travel inspiration – with the clear ambition of being perceived as the Maldives specialist in the German-speaking market.

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Our Services

SEO potential and competitor analysis
Development of an optimized page architecture including URL structure
UX recommendations
Keyword research
Creation of SEO-optimized landing page content including image sourcing
Implementation and management of landing pages in TYPO3
Ongoing SEO performance monitoring

The Challenge

The client approached us with the goal of positioning the Maldives as a key destination on its website. Up to that point, the Maldives had not been adequately represented: there were no dedicated landing pages, and as a result, the site lacked organic visibility for relevant search terms. Our task was therefore to design and implement a comprehensive SEO and content strategy aimed at boosting visibility while positioning the brand as a Maldives expert in the market.

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Our Approach

We began with an SEO potential analysis on Maldives-related topics combined with a competitive landscape review. From this, we developed a content repository as well as an optimized page architecture, including UX recommendations and a new URL structure for the landing pages.

Once the proposed structure and topics were approved by the client, we conducted in-depth keyword research and created SEO-optimized copy for the landing pages. These texts, combined with curated imagery, were integrated into TYPO3, the client’s CMS. Meanwhile, the client developed additional landing pages dedicated to individual hotels and resorts in the Maldives. In close collaboration with bestfortravel GROUP, we also implemented a custom filter logic for hotel listings.

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The Result

A comprehensive directory filled with tips and inspiration for Maldives travelers, combined with steadily increasing organic visibility – positively impacting the overall online presence of bestfortravel GROUP. Explore Maldives travel offers directly on the bestfortravel website.

1,560 new keyword rankings (including 153 on Google’s first results page)
Organic traffic growth: averaging 700 clicks per month

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