KITICON Global Networks – Travel-Tech Agency

“I don’t understand what they want from me” or “I already explained this to them” – such statements are common among IT teams and developers, but also in sales and marketing. Often, departments don’t speak the same language, yet understanding each other’s expectations and capabilities is crucial for project success and overall business objectives. Our role is to translate these expectations and develop solutions that are feasible and acceptable for all stakeholders.

 Digital transformation is no longer a luxury but a necessity for travel companies. With customers expecting increasingly digital services and AI playing a growing role, staying up to date with technology is crucial.

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Customers expect personalized, user-friendly experiences on websites and during bookings. Poor usability can result in lost customers and trust. Automation, booking system optimization, and real-time data integration are just a few ways digital solutions increase efficiency and profitability. Implementing innovative solutions not only gives you a competitive edge but ensures long-term business success.

In travel, business success depends on how easy and enjoyable it is for customers to complete bookings or request advice. Clunky booking processes, confusing menus, forms, or slow loading times often lead to abandoned bookings and frustrated clients.

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Our conversion and UX optimization ensures intuitive, structured user guidance aligned with traveler needs. We analyze every interaction—from searching offers to booking completion—to identify obstacles. Targeted adjustments to the user journey and clear call-to-actions increase successful bookings. We also ensure seamless integration of booking systems, CRMs, and websites.

“I don’t know what they want from me? I explained it multiple times, why isn’t it done right?”

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Many IT, development, marketing, and sales teams face similar frustrations. Teams often speak different “languages,” leading to miscommunication and demotivation.

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I have successfully supported numerous projects, bridging IT and users through my experience in counters, e-commerce, and mobile sales. I bring expertise in travel-tech systems including Amadeus, Sabre, Peakwork, myJack, Midoco, Paxconnect, as well as CMS platforms like TYPO3 and WordPress. I know every facet of travel sales—B2B or B2C, offline or online—and use this knowledge to implement practical, efficient digital solutions.

Sales and marketing want simple, user-friendly processes, while IT communicates complex technical requirements. We translate technical demands for sales and marketing and convey user goals to IT providers, ensuring practical solutions.

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We conduct workshops and round-tables, produce practical documentation and videos, identify potential obstacles early, and propose feasible solutions together with IT and sales.

Whether you are a tour operator, travel agency, hotel, cruise line, or IT service provider, every company has unique requirements. We provide bespoke consulting, adjusted throughout the project, from implementing new booking platforms to optimizing systems or digitizing marketing. Our services help you improve customer relationships, increase efficiency, and maximize revenue.