Royal Caribbean International/Executive Cruises – B2B-Marketing

Full speed ahead – How we strengthened Royal Caribbean’s B2B communication in the DACH market

Royal Caribbean International is one of the world’s most innovative cruise brands. Since 1969, the company has redefined the travel experience with extraordinary attractions and a wide range of onboard entertainment. In the DACH region, Executive Cruises serves as the exclusive sales partner, managing the cruise business through a network of several thousand travel agencies and providing access to a highly competitive market. From the very beginning, we have supported the German-speaking Executive Cruises team with a wide range of B2B marketing initiatives designed to strengthen local sales and increase brand visibility across the DACH region.

No items found.

Period: November 2022 – December 2024
‍

Industry: Tourism
‍

Objective: Marketing support for the sales team to strengthen Royal Caribbean’s visibility and positioning in the DACH market.
‍

Services provided:

Trade Marketing & B2B Communication
Newsletter Marketing
Social Media Management & Community Building
Webinar Organization & Presentation Design
Partnership & Co-Marketing Activities
Website Concept & Maintenance
Print Design & Corporate Stationery
Sales Collateral
‍

‍The Challenge: The Executive Cruises team was looking for an agency with proven expertise in cruise line marketing and a strong understanding of the unique requirements of a complex distribution network. They needed a partner capable of aligning diverse interests, reinforcing structures, and developing marketing measures that not only convince sales partners but also clearly position Royal Caribbean within the market.
‍

Our Approach: In close collaboration with the Executive Cruises team, we developed a wide range of initiatives to strengthen trade marketing. These included the conception of a dedicated B2B newsletter series, the launch of a closed social media group for sales partners, and the organization of webinars supported by tailored presentations. Each format was designed to share knowledge and build excitement for the brand.

In addition, we executed co-branded marketing activities with travel agency networks, developed an informative website, and created a comprehensive suite of sales materials – from business cards, roll-ups, and promotional flyers to catalogs and posters.
‍

The Result: A significantly stronger brand presence in the DACH market, supported by a sales team equipped with effective tools, clear communication, and a recognizable brand identity. Royal Caribbean was successfully positioned as a leading brand in the cruise segment, with tangible impact across travel agency sales.
‍

Looking to strengthen your brand visibility in sales and set new impulses in B2B marketing?
‍We’d be happy to advise you in a free, no-obligation initial consultation.