Tom’s Private Travel – SEO & Website Relaunch

Die bestfortravel GROUP ist ein führender Anbieter für weltweite Reisen und deckt Urlaubsziele auf der ganzen Welt ab. Die Unternehmensgruppe vereint etablierte Marken wie Raiffeisen- und Volksbanken Touristik, AtourO GmbH, Raiffeisen Reisebüro GmbH, GEO Reisen und Erlebnis GmbH sowie Meine Kreuzfahrt Cruise Center. Darüber hinaus betreibt sie die Event- und Ticketplattform my-ticket.shop sowie zahlreiche Reisebüros in Österreich und Süddeutschland. Neben klassischen Pauschalreisen bietet das Unternehmen seinen Kunden Themenreisen, Geschäftsreisen, Kreuzfahrten und individuelle Rundreisen – maßgeschneidert für unvergessliche Urlaubserlebnisse. Gemeinsam mit der bestfortravel GROUP haben wir die Malediven als neues Reiseziel auf der Website platziert und die entstandenen Landingpages durch gezielte SEO-Maßnahmen in Suchmaschinen sichtbar gemacht.

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‍Zeitraum: April - Dezember  2024

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Branche: Tourismus

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Zielsetzung: Eine umfassende und hochwertige Plattform innerhalb der bestehenden Website, die neben detaillierten Hotelinformationen auch Insiderwissen und Inspiration bietet – mit dem Anspruch, als Malediven-Spezialist im deutschsprachigen Raum wahrgenommen zu werden.

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Leistungen:

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• SEO-Potenzialanalyse und -Wettbewerbsanalyse
• Konzeption einer optimierten Seitenstruktur inkl. URL-Struktur
• UX-Empfehlungen
• Keywordanalysen
• Verfassen SEO-optimierter Texte für Landingpages inkl. Bildrecherche
• Anlegen und Pflegen einzelner Landingpages in TYPO3
• Monitoring der SEO-Performance

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Die Herausforderung: Der Kunde kam mit dem Wunsch auf uns zu, die Malediven auf seiner Website als herausragendes Reiseziel zu positionieren. Bisher war die Destination dort noch nicht ausreichend abgebildet: Es fehlten spezifische Landingpages für die Malediven, wodurch auch die organische Sichtbarkeit für relevante Suchbegriffe in den Suchmaschinen nicht gegeben war. Unsere Aufgabe war es daher, eine fundierte SEO- und Content-Strategie zu entwickeln und anschließend umzusetzen. Ziel dieser war es, die Sichtbarkeit zu steigern und gleichzeitig die Marke als Malediven-Experten auf dem Markt zu etablieren.

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Herangehensweise: Zunächst haben wir eine SEO-Potenzialanalyse zu Themen rund um die Malediven als Reiseziel, verbunden mit einer Wettbewerbsanalyse, erstellt. Daraus leitete sich nicht nur ein Themenspeicher, sondern auch eine optimierte Seitenstruktur inklusive UX-Empfehlungen und einer URL-Struktur für die neuen Landingpages ab. Nach der Freigabe der Themen und der Seitenstruktur durch den Kunden wurden Keywordanalysen durchgeführt und auf Basis dieser SEO-optimierte Texte geschrieben.  Diese Inhalte wurden zusammen mit passenden Bildern in TYPO3, das Content-Management-System des Kunden, eingepflegt. Der Kunde selbst übernahm den Aufbau von Landingpages zu Hotels und Resorts auf den Malediven. Außerdem entwickelten wir in enger Abstimmung mit der bestfortravel GROUP eine Filterlogik für die Hotels. 

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Ergebnis: Ein Verzeichnis mit vielen Tipps und Inspiration rund um die Malediven sowie mit steigender organischer Sichtbarkeit, die sich positiv auf die Gesamtsichtbarkeit der Website der bestfortravel GROUP auswirkt. Entdecken Sie Malediven-Reisen auf der bestfortravel-Website.

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• 1560 neue Rankings (davon 153 auf Google Suchseite 1)
• Organischer Traffic: durchschnittlich 700 Klicks im Monat

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Klingt spannend? Dann lernen Sie unsere SEO-Experten in einem kostenlosen Erstgespräch kennen!

The Bonn-based marketing agency KITICON Global Networks has announced the restructuring of its leadership team. Managing Director Tina Kirfel will now be supported by three experienced leaders: Ilka Wymar has been with the company since the beginning of the year as Commercial Director. Janik Vogel, a long-time member of KITICON, has taken on the role of Head of Digital Experience, leading the agency’s digital team. Isabella Braun now serves as Head of Project Management, overseeing client projects across the agency.

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Clear responsibilities for greater efficiency

With this new leadership structure, KITICON establishes clear areas of responsibility at all levels. This not only benefits executive leadership but also empowers the operational teams. The restructuring enables better coordination of workflows, more targeted task delegation, and more efficient use of resources. The overarching goal: to further develop the agency and enhance client service.

Leadership roles at a glance

Janik Vogel leads the digital team, which is responsible for SEO, social recruiting, and performance marketing campaigns. In his role, he coordinates all digital projects and serves as a central link between the specialist team and senior leadership—ensuring digital strategies are planned and executed efficiently. The team’s focus is on smart, precise communication: developing strategic concepts, making data-driven decisions, and leveraging AI to effectively reach target audiences and deliver measurable results for clients.

Isabella Braun is in charge of project management. Her focus lies in strategically developing the agency’s project portfolio and strengthening the connection between project managers and leadership. “My goal is to seamlessly connect our internal teams and continue improving the collaboration between KITICON and our clients,” she says. Her coordinating role will further enhance the client-agency relationship in the long term.

Ilka Wymar is responsible for KITICON’s commercial and strategic development. With 30 years of experience in tourism sales, in-depth travel tech expertise, and a strong industry network, she brings a wealth of knowledge to the agency. Ilka has a keen ability to align sales and marketing goals with IT implementation—driving long-lasting, high-quality solutions with a strong focus on conversion optimization.

Focused on clients and growth

This realignment gives Tina Kirfel the entrepreneurial space to focus on KITICON’s strategic development. “With our new leadership structure, we’re better positioned to achieve our growth targets and serve our clients even more effectively,” she says. KITICON is thus investing in stable leadership and streamlined processes to continue growing in a fast-paced, competitive market.

Vacation at Sea is a travel agency specializing in cruises for employees in the tourism and aviation industries, offering them exclusive special rates. The offering ranges from heavily discounted cruises to additional travel services such as hotel stays, transfers, or onboard add-on packages.

Right from the start of the project, the Facebook groups managed had a stable and active member base. However, in order to exploit the full potential of these communities, the client set a clear goal: the groups should not only continue to grow organically, but also be expanded in a targeted manner by addressing new interested parties. The aim was not only to attract these new members to the groups, but also to develop them into active users and booking customers in the long term.

Period: April 2023 to April 2025

Industry: Tourism

Goal: Continuous community growth within closed Facebook groups and the acquisition of members who have a high intend to book.

Services:

• Strategic development of a KITICON mobile lead funnel
• Development of creatives and copy texts
• Establishment and further development of target groups for individual customer segments
• Project management

The Challenge: A major challenge was to gain a deeper understanding of the diverse members within the communities and to build suitable target audience segments with a high expected booking intent. This was essential to ensure that our messaging reached the right people — with minimal wastage and significantly greater impact.

Approach: Based on the defined target group segments, we first developed a KITICON mobile lead funnel. This funnel structured the user guidance in such a way that, after initial contact, interested parties were automatically assigned to the appropriate segments based on specific questions. This paved the way for a personalized approach and a targeted invitation to join the appropriate community.

For each segment, we created customized creatives, headlines, and copy texts that were individually tailored to the respective interests and needs. In several test phases lasting 4 to 6 weeks each, all assets were continuously evaluated and optimized. After only about four months, conversion rates of up to 20% were achieved.

As the campaign progressed—around six months after its launch—communication became more emotional and personalized, partly through the increased use of authentic video material (UGC) from employees. This ensured an authentic, approachable tone. At the same time, current viral trends were identified, adapted, and specifically integrated into the content strategy in order to further increase interaction and click rates and boost the relevance of the campaign.

Result: By using the KITICON Mobile Lead Funnel as part of the social ads campaign, we were able to target relevant audiences with pinpoint accuracy and convert them into valuable leads. With a remarkable return on ad spend of 354% on the generated booking commission, the campaign not only underscores its high efficiency but also its cost-effectiveness—a clear sign of the successful use of performance marketing in the B2B sector.

‍B2B lead generation via social media channels does much more than simply increase reach: it delivers directly measurable, economically relevant results. The campaign achieved its central goal of generating qualified leads for Vacation at Sea's Facebook communities and stands as a compelling example of data-driven marketing strategies with proven success.

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