Contiki stärkt Präsenz in den deutschsprachigen Märkten
Der Social Travel Anbieter Contiki für junge Reisende zwischen 18 und 35 Jahre investiert in den Vertrieb in Deutschland, Österreich und der Schweiz.
(Genf/Bonn, 10.07.2023) Contiki erweitert als Reiseveranstalter und Teil der The Travel Corporation (TTC) Markenfamilie den touristischen Markt in Deutschland, Österreich und der Schweiz. Das Unternehmen mit Spezialisierung auf Reisen für junge Erwachsene und Sitz auf der Kanalinsel Guernsey hat jetzt die Agentur KITICON Global Networks aus Bonn mit Marketing und Kommunikation für die deutschsprachigen Märkte beauftragt.
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Die Marke „Contiki“ bündelt authentischen, stressfreien Urlaub; einzigartige Reiseerlebnisse und Fachkenntnisse über lokale Highlights der besuchten Destinationen. Mit dem Ziel junge Reisende aus allen Ecken der Welt zusammenzubringen, hat sich Contiki darauf spezialisiert, besonders 18- bis 35-Jährigen einen Urlaub zu ermöglichen, in dem sie sich sicher und in bester Gesellschaft wissen. Egal ob Alleinreisende, Student:innen, Young Professionals, Freundesgruppen oder Paare – bei Contiki findet jeder seinen Platz. Das Angebot des Reiseveranstalters umfasst mehr als 350 Reisen weltweit, die Koordination von Transport und Unterkünften sowie die Begleitung von fachkundigen Reisemanager:innen und örtlichen Reiseleiter:innen.
„Ich freue mich sehr über die Zusammenarbeit mit KITICON und darauf, gemeinsam das weltweit führende Unternehmen für Jugendreisen in Deutschland, Österreich und in die Schweiz bekannter zu machen.” kommentiert Adam Armstrong, CEO von Contiki Holidays.
„Contiki bereichert den deutschsprachigen Markt mit seinem Angebot und definiert die Vorstellung von Gruppenreisen für junge Reisende ganz neu. Wir bringen 18- bis 35-jährige Reisende aus allen Teilen der Welt zusammen, um neue Kulturen und ein Stück von sich selbst auf dem Weg zu entdecken. “, kommentiert Tina Kirfel, Geschäftsführerin KITICON Global Networks. „Wir freuen uns sehr darauf, das Unternehmen auch in den DACH-Märkten bekannter zu machen.“
Interessent:innen wenden sich für Anfragen an die Bonner Agentur, oder buchen direkt über die Website unter www.contiki.com
Über Contiki
Contiki bietet einzigartige Erlebnisse für Reisende zwischen 18 und 35 Jahren. Mehr als 350 verschiedene Touren in mehr als 75 Ländern in Europa, Australien, Neuseeland, Nordamerika, Südamerika, Afrika, dem Nahen Osten und Asien gehören zum Portfolio. Authentische Reiseerlebnisse, perfekt zusammengestellt für eine homogene Zielgruppe von jungen Reisenden, die gemeinsam die Welt entdecken wollen. Contiki ist Mitglied der internationalen Unternehmensfamilie The Travel Corporation (TTC).
The LAZARUS Hilfswerk in Deutschland e.V. charity can look back on over 50 years of social work and the 900-year history of the LAZARUS Order. From the outset, the association has focused on one goal: to inspire young people to get involved in social work and to help those who need it most. Today, the charity is a fixture in elderly and youth care – but its online presence fell short of its own standards. The website appeared outdated and complex. Information about facilities, services and career opportunities was difficult to find, and neither the website nor the social media channels reflected the diversity of the services offered or the personality of the team. Our mission: to give LAZARUS Hilfswerk a digital identity that is as clear, strong and inviting as its social commitment. With a comprehensive brand refresh, modern web design and seamless development, we ensured that the organisation's history and mission are as powerful online as they are offline.
Timeframe: Juli 2022 – April 2024
Industry: Social and care sector
Objective: Develop a modern website for the LAZARUS charity that clearly presents its facilities, services and offerings and conveys the work of the team in an emotive way. At the same time, create a careers page to attract new employees and design and strategically activate social media channels in line with the new website.
The Challenge: The LAZARUS Hilfswerk brings together numerous institutions and stakeholders with different expectations. The content had to be centrally coordinated and standardised, while at the same time doing justice to the individual identity of each location. At the same time, it was necessary to present historical values and long-standing traditions in a contemporary digital format and to organise coordination between all parties involved in an efficient manner.
Approach: We started with a corporate design refresh to make the visual identity of the LAZARUS charity clear, modern and consistent. We then accompanied photo and video shoots at all facilities to gain authentic insights into the charity's work and create content for the website and social media. For the website relaunch, we focused on modern, responsive design, clear information architecture and intuitive usability, making all offers, facilities and services easily accessible. At the same time, we developed text and image content that reinforced the emotional impact of the organisation's work and brought the personal stories of its employees to life. A dedicated career section now presents job vacancies, benefits and the work culture. For the social media relaunch, we used consistent visual design and emotional content to activate the community and strengthen the brand online.
Result: With the relaunch, the LAZARUS Hilfswerk presents itself online in a modern, clear and inviting way. Users can navigate effortlessly, while stories, photos and emotional insights bring the power of the charity's work to life. The association comes across as professional and approachable, while also presenting itself as a committed employer and active organisation – just as impressive online as it is offline.
On 15 July 2026, the organiser of the ‘Karriere Kick’ career fair, KITICON GmbH & Co. KG, invites visitors to the Telekom Dome in Bonn from 8:30 a.m. to 2:00 p.m. Students and training representatives will compete against each other at the foosball table, striking up conversations in a playful way – an easy way for companies to get to know the skilled workers of tomorrow.
Demonstrate Soft Skills, Discover Talents
The students are randomly assigned to different teams with training representatives via their smartphones. Each round lasts two to three minutes, followed by brief discussions about training and career opportunities.
This creates an initial personal exchange in which students can demonstrate their strengths, team spirit and motivation. Even shy young people can engage in conversation here without feeling pressured. The event offers companies the opportunity to discover talent at an early stage and to inspire them to apply for apprenticeships through personal interaction.
‘I am proud that we are able to give young people insights into their career prospects – authentically, inspiringly and, above all, on an equal footing. As representatives of Germany's most innovative career fair, we are creating new opportunities for genuine orientation. The fact that we can make a difference in our home region motivates us greatly as a team,’ comments Janik Vogel, Head of Digital Experience at KITICON and project manager for Karriere Kick.
Strong Local Partners
Companies such as steep GmbH, preventech by Patrick Kelbch and Ferdinand Voigt GmbH have recognised the potential of the concept and are involved as partners in Karriere Kick in order to strengthen the Bonn/Rhein-Sieg region and actively counteract the shortage of skilled workers.
MOTION TM Vertriebs GmbH has been shaking up the German mobile phone market since 2003. From smartphones to multimedia accessories, from contracts to services – everything here revolves around technology, speed and transformation. But even the most agile brand can stall at some point: MOTION's corporate design was getting on in years, its dynamism fading. The visual identity no longer reflected the innovative strength and energy that characterises the company on a daily basis. Our mission? To get MOTION moving again – visually, strategically, tangibly. With a modern corporate brand design, we have created an identity that conveys speed, change and digital competence at first glance.
Timeframe: May 2021 – October 2023
Industry: Mobile & Telecommunications
Objective: Create a modern, dynamic brand identity for MOTION TM that visualises the philosophy ‘Success means movement’, positions the brand as an agile partner in the mobile communications market and offers a flexible design that grows with the brand.
Services:
Logo development
Corporate color system & typografie
Imagery & visual design elements
Brand style guide
Social media
Business stationery & advertising materials
Roll-out support
The Challenge: The mobile communications market is constantly changing: new technologies, digital services and increasing competition required MOTION TM to have a strong, recognisable presence. At the same time, the brand had to become flexible enough to serve modular and digital applications across all channels and clearly differentiate itself as an agile, innovative partner.
Approach: We started with a comprehensive analysis of the brand, competition and objectives in order to clearly define the core values of MOTION TM. Based on this, we developed a leitmotif centred on movement, communication and customer relations as a guideline for a corporate design that is modern, dynamic and recognisable. The logo, colours, typography and imagery were designed to convey speed, energy and customer proximity. All elements were bundled in a flexible style guide and implemented across all relevant channels – from business stationery and advertising materials to digital platforms – to create a sustainable, consistent brand image that conveys a sense of dynamic energy.
Result: MOTION TM's new brand identity shows how consistent, dynamic design can change the perception of a brand: it makes the philosophy ‘success means movement’ visible and strengthens recognition. At the same time, the flexible design system creates the basis for the brand to remain consistent across all channels and adapt quickly to new requirements – a measurable gain in agility, customer focus and future viability.
