KITICON Global Networks at the Premiere of The "Club Der Macherinnen" in Berlin
The agency is involved as a partner in the new initiative to empower women in tourism
The Club der Macherinnen kicked off a unique network that brings women in tourism together on 3 April. KITICON Global Networks was there as a partner and supports the initiative, which is committed to empowering and promoting women in tourism. Managing Director Tina Kirfel contributed her experience in a panel discussion and spoke about the importance of networking in the industry.
No items found.
A strong network for women in tourism
The Club der Macherinnen, founded by Anna Schwingenschlögl and Christiane Bläser, is the first network explicitly aimed at women in tourism. In a constantly changing industry, women play a central role - through their expertise, their commitment and their innovative strength. The aim of the initiative is to network women, support them in their professional development and jointly provide impetus for the future of the industry.
Commitment to networking and empowerment
As an agency with deep roots in tourism, KITICON Global Networks is convinced that strong networks are crucial to shaping change. ‘Personally, I am passionate about being a leader and love promoting women, encouraging them and making their strengths visible,’ explains Managing Director Tina Kirfel. ‘Any network that brings women together and supports them is important. That's why it's a matter close to my heart to support the Club der Macherinnen.’
Exchange, inspiration and new ideas in Berlin
The event not only offered participants inspiring examples of best practice, but also a wide range of opportunities for direct dialogue with industry experts. Workshops, presentations and interactive networking formats were organised under the motto ‘Courage MAKERS’ and provided practical inspiration for professional development. With suggestions for self-employment and entrepreneurship as well as a clear focus on collaboration and mutual support, the network sent a powerful signal for more visibility and influence for women in travel sales.
Thinking ahead together – the future of the network
At the end of the event, the participants discussed in small groups how the format could be continued in the future. It was particularly important to the two organisers to include all voices and take into account the wishes of those present. Various topics were mentioned, including technical developments such as artificial intelligence, finance and insurance, as well as work-life balance and cross-generational dialogue between young and experienced female tourism professionals.
The target group is also to be expanded in the future: All female tourism professionals are invited to become part of the network. The network sees itself as a platform for in-depth, sustainable communication and aims to strengthen both professional and personal dialogue.
About KITICON GmbH & Co. KG:
Founded in 2017, the agency KITICON GmbH & Co. KG develops cross-media strategic marketing and communication concepts, individual analyses and innovative brand stagings for companies. From qualitative consulting and creative ideas to digital transformation and operational implementation, it supports its clients on the path to lasting success. The agency is headquartered in Bonn.
With the relaunch of its website, Tom’s Private Travel – a luxury travel specialist – now presents itself with a modern, search engine-optimized, and user-friendly online presence. The comprehensive overhaul was implemented by the agency KITICON Global Networks, with the goal of significantly increasing the brand’s organic visibility while delivering a technically robust and visually premium digital solution.
The project began with a clear objective: enhance digital visibility. A comprehensive SEO audit by KITICON revealed that both technical and content-related aspects of the existing site required a complete reset. As a result, the website was migrated to a new content management system (CMS) and rebuilt from the ground up. The result is far from a standard template – it's a tailor-made web presence that aligns perfectly with Tom’s Private Travel’s exclusive offering and allows for future scalability.
A core element of the relaunch was strategic search engine optimization (SEO). From keyword analysis and URL structure to site speed, the new website was built to perform – providing the foundation to reach new audiences through organic search and supporting long-term growth in the digital space.
The visual identity was also completely reimagined in line with the brand’s positioning. Inspired by the theme “A Window to Paradise,” the new design combines stunning visuals with intuitive navigation. This immersive experience is further enhanced by inspiring, newly developed content that showcases the luxurious portfolio of tailor-made tours, premium hotels, and cruises.
“The new website captures the brand values of Tom’s Private Travel in a way that is digital, refined, and user-focused,” says Tina Kirfel, Managing Director of KITICON Global Networks. “We’re especially proud of the custom architecture, which allowed us to address the client’s specific needs while delivering strong SEO performance and ensuring ease of use for day-to-day management.”
“With this relaunch, we want to offer our clients a digital experience that reflects our standards of quality and service,” adds Ergül Altinova, Managing Director of Tom’s Private Travel. “The new site not only simplifies the travel planning process but also presents our brand and exclusive offerings in a modern, professional way.”
With the successful relaunch, Tom’s Private Travel now benefits from a technically advanced platform and significantly increased digital visibility. The collaboration with KITICON Global Networks will continue beyond the project itself – with the shared goal of further strengthening and evolving the brand over the long term.
Royal Caribbean International zählt zu den innovativsten Kreuzfahrtmarken weltweit. Seit 1969 prägt das Unternehmen die Art des Reisens mit außergewöhnlichen Attraktionen und vielfältigen Unterhaltungsmöglichkeiten an Bord. In der DACH-Region steuert Executive Cruises als exklusiver Vertriebspartner das Kreuzfahrtgeschäft. Über ein Netzwerk von mehreren tausend Reisebüros ermöglicht das Unternehmen den Zugang zu einem anspruchsvollen Markt. Von Anfang an unterstützten wir das deutschsprachige Team von Executive Cruises bei sämtlichen B2B-Marketingmaßnahmen, die den Vertrieb vor Ort stärken und die Marke im DACH-Raum sichtbar machen.
Zeitraum: November 2022 – Dezember 2024
Branche: Tourismus
Zielsetzung: Marketing-Support für das Sales-Team, der die Marke Royal Caribbean im DACH-Markt sichtbar macht und nachhaltig stärkt.
Leistungen:
Trade-Marketing & B2B-Kommunikation
Newslettermarketing
Social Media Management & Community Building
Webinarorganisation & Präsentationsdesign
Kooperations- & Partnermarketing
Websitekonzeption & -pflege
Printdesign & Geschäftsausstattung
Sales-Materialien
Die Herausforderung: Das Team von Executive Cruises suchte eine Agentur mit fundierter Erfahrung im Reederei-Marketing und einem Gespür für die besonderen Anforderungen eines vielschichtigen Vertriebsnetzes. Gefragt war ein Partner, der Interessen bündelt, Strukturen stärkt und Marketingmaßnahmen entwickelt, die sowohl Vertriebspartner:innen überzeugen als auch die Marke Royal Caribbean im Markt klar positionieren.
Herangehensweise: In enger Zusammenarbeit mit dem Team von Executive Cruises entwickelten wir vielfältige Maßnahmen, um das Trade-Marketing gezielt zu stärken. Von der Konzeption einer B2B-Newsletter-Serie und einer geschlossenen Social-Media-Gruppe für Vertriebspartner:innen bis hin zu Webinaren mit passenden Präsentationen. Alle Formate wurden darauf ausgerichtet, Wissen zu vermitteln und Begeisterung für die Marke zu wecken. Ergänzt wurde das Spektrum durch individuell abgestimmte Marketingmaßnahmen mit Reisebüro-Ketten und Kooperationen, die Entwicklung einer informativen Website sowie die Gestaltung umfassender Vertriebsmaterialien – von Visitenkarten, Roll-Ups und Angebotsflyern bis hin zu Katalogen und Postern.
Ergebnis: Eine deutlich gestärkte Markenpräsenz im DACH-Raum und ein Vertrieb, der mit überzeugenden Tools, klarer Kommunikation und sichtbarer Markenidentität arbeitet. Royal Caribbean wurde als starke Marke im Kreuzfahrtsegment positioniert, mit spürbarer Wirkung im Reisebürovertrieb.
Tom's Private Travel is a brand of EMU exclusive travel GmbH and has specialized in exclusive luxury travel for over 14 years. The company offers individually tailored travel experiences, ranging from first-class hotels to safaris and round trips to high-quality cruises. It combines maximum comfort, first-class service and special experiences. Together with Tom's Private Travel, we have created a new website that not only reflects its brand essence, but also works optimally in organic searches via Google and Co. The starting point of the cooperation was the desire to promote brand development and marketing and sales activities in general in order to establish itself more strongly in the luxury travel market with Tom's Private Travel.
Time period: since September 2024 (website relaunch: Sept. 2024 - Apr. 2025)
Sector: tourism
Objective: Increase the organic visibility and digital presence of the Tom's Private Travel brand as well as conversions in the long term.
Benefits:
SEO check and SEO competition analysis
Design of an optimized page architecture including URL structure
Screen & UX design
Keyword analyses
SEO-optimized content for landing pages including image research
Programming in Webflow
Mobile optimization (responsive design)
Content migration & SEO redirection concept
Development of a tracking concept
Implementation of the cookie consent tool
Setup of Google Tag Manager account and container including standard pageview events
Setting up custom events (form submissions)
Setup of placeholders for later use of Google Ads (conversion tracking)
The challenge: An initial SEO analysis showed that a complete restart was necessary, both technically and in terms of content, to strengthen the online visibility of the Tom's Private Travel brand in the long term. At the same time, the organic development of the website achieved so far could not be jeopardized in order to avoid ranking losses. A well-thought-out redirection concept was therefore required that took into account all relevant URLs. In addition, the website was migrated to the modern Webflow content management system (CMS) and completely rebuilt — ready for sustainable growth.
Approach: In close coordination with the customer, we completely redeveloped the new website strategically, visually and in terms of content. The starting point was a comprehensive SEO check, which revealed technical hurdles and content weaknesses of the previous site. Together they decided on a complete website relaunch. This was followed by a detailed SEO competition analysis. Based on the knowledge gained, we designed a new page architecture with an optimized URL structure, which was then converted into a tailor-made screen design. The new image was completely redesigned in line with the brand identity: Under the motto “Window to Paradise,” the design combines emotional imagery with clear and intuitive user guidance.
At the same time, we started content segmentation and keyword analysis. After final design approval, the technical implementation of the new website began in CMS Webflow. Based on keyword findings, we developed search engine optimized content that presents the exclusive travel offer — from round trips to luxury hotels to cruises — in an inspiring way. Appropriate, high-quality images were specifically selected and embedded in the new structure. In order to ensure existing organic visibility, we created a comprehensive referral concept before the relaunch. In addition, a basic tracking concept was developed which, in addition to website performance, can also be used to measure the success of Google Ads (SEA).
Outcome: With the successful website relaunch, Tom's Private Travel is not only technically up to date, but also impresses with a significantly stronger brand presence in the digital space. The new website reflects the brand's exclusive claim — with high-quality design, inspiring content and a professional appearance. It also meets the key strategic goals: It lays the basis for sustainable growth in organic reach, strengthens the digital visibility of the brand and creates optimal conditions for increasing conversions. A first clearly measurable result of the relaunch: The loading times of the website have significantly improved. This is due not only to the powerful CMS, but also to the targeted reduction of too large image files, a smaller number of JavaScript files and the removal of multiple image URLs. In addition, there are already numerous new and improved Google rankings.
In addition, numerous new and improved Google rankings are already apparent. By July 2025, the website had already achieved 1,200 new rankings for strategically relevant keywords and a total of 480 ranking improvements.
59.6% increase in impressions in Google search results - as of July 2025
PageSpeed 179% improvement (mobile & desktop) - as of July 2025
Have we convinced you? Then arrange a free initial consultation with our web design experts now!
.png)
%20(1).jpg)
