LAZARUS Hilfswerk in Deutschland e.V. – Brand Refresh & Webdesign

Tradition Meets Digital – How we Brought LAZARUS' Commitment to Life Online with a Brand Refresh

The LAZARUS Hilfswerk in Deutschland e.V. charity can look back on over 50 years of social work and the 900-year history of the LAZARUS Order. From the outset, the association has focused on one goal: to inspire young people to get involved in social work and to help those who need it most. Today, the charity is a fixture in elderly and youth care – but its online presence fell short of its own standards. The website appeared outdated and complex. Information about facilities, services and career opportunities was difficult to find, and neither the website nor the social media channels reflected the diversity of the services offered or the personality of the team. Our mission: to give LAZARUS Hilfswerk a digital identity that is as clear, strong and inviting as its social commitment. With a comprehensive brand refresh, modern web design and seamless development, we ensured that the organisation's history and mission are as powerful online as they are offline.

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Timeframe: Juli 2022 – April 2024

Industry: Social and care sector

Objective: Develop a modern website for the LAZARUS charity that clearly presents its facilities, services and offerings and conveys the work of the team in an emotive way. At the same time, create a careers page to attract new employees and design and strategically activate social media channels in line with the new website.

Services:

Brand style guide (including corporate colour system, typography, imagery and design elements)
Concept development
Web development
Roll-out support on the new website
Photo and video shoot
Content management

The Challenge: The LAZARUS Hilfswerk brings together numerous institutions and stakeholders with different expectations. The content had to be centrally coordinated and standardised, while at the same time doing justice to the individual identity of each location. At the same time, it was necessary to present historical values and long-standing traditions in a contemporary digital format and to organise coordination between all parties involved in an efficient manner.

Approach: We started with a corporate design refresh to make the visual identity of the LAZARUS charity clear, modern and consistent. We then accompanied photo and video shoots at all facilities to gain authentic insights into the charity's work and create content for the website and social media. For the website relaunch, we focused on modern, responsive design, clear information architecture and intuitive usability, making all offers, facilities and services easily accessible. At the same time, we developed text and image content that reinforced the emotional impact of the organisation's work and brought the personal stories of its employees to life. A dedicated career section now presents job vacancies, benefits and the work culture. For the social media relaunch, we used consistent visual design and emotional content to activate the community and strengthen the brand online.

Result: With the relaunch, the LAZARUS Hilfswerk presents itself online in a modern, clear and inviting way. Users can navigate effortlessly, while stories, photos and emotional insights bring the power of the charity's work to life. The association comes across as professional and approachable, while also presenting itself as a committed employer and active organisation – just as impressive online as it is offline.

Ready for a fresh brand image? We would be happy to advise you on corporate brand design and web design in a free and non-binding initial consultation.