GEO Agency / LLMO Agency – KITICON Global Networks
Your Partner for Greater Visibility in AI-Driven Search Systems
Visibility in traditional search engines is declining, while AI-powered chatbots such as ChatGPT, Perplexity, and Claude are opening entirely new pathways. Through Generative Engine Optimization (GEO), we strategically position your brand where users are searching contextually, conversationally, and solution-oriented – in the future of organic search that has already begun.
The Challenge of Digital Visibility in the Age of Artificial Intelligence
Falling click-through rates in traditional search engines and the growing dominance of AI-powered information systems pose significant challenges for businesses. According to Gartner, traditional search engine traffic may decline by 25% by 2026 (Searchengineland 2024). AI-generated answers, however, are gaining ground: In 2023, 13 million Americans used generative AI as their primary search tool – a figure projected to reach 90 million by 2027 (Statista 2024).
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We are witnessing a paradigm shift: from searching to receiving direct answers, from clicks to information extraction. Generative Engine Optimization directly addresses this transformation – it represents the logical evolution of SEO in the generative AI era, increasing the likelihood of visibility and compensating for declining search traffic.
Our Approach
Analysis: Where you stand now
Define objectives and target audiences
Prompt research & AI visibility audit
Competitor screening
Identify opportunities
We optimize your AI strategy through:
Technical analysis
Content analysis
Brand entity analysis
We implement targeted measures:
Technical optimization
Content optimization
Digital authority management
Reporting & Monitoring:
AI response monitoring
Brand visibility tracking across multiple LLM platforms
How We Strengthen Your Brand with Large Language Model Optimization
The foundation for strong AI search visibility still relies on proven SEO principles. However, in the new era of AI-driven search, the focus shifts to optimizing the unique nuances often overlooked in traditional strategies. While SEO aims for keyword rankings in search results, GEO prioritizes performance in conversational, AI-powered search.
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This is possible only if the AI system can actively retrieve external online content. Research shows that such optimization can increase the visibility of sources in AI-generated answers by up to 40% (Princeton 2024). To be included, websites must be well-structured, trustworthy, and easily processed by Large Language Models (LLMs).
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This is where we come in: Our performance marketing team develops tailored strategies based on Google patents, case studies, and the latest industry developments. We help increase the likelihood that your content is discovered and cited in AI-generated answers – compensating for lost traditional traffic while building trust with both users and AI systems.
From ChatGPT to Perplexity – How to Appear on Relevant AI Platforms
AI platforms such as ChatGPT, Perplexity, and Google AI Overviews operate differently from traditional search engines. While search engines provide lists of links, these AI tools deliver direct, synthesized answers – based on both pre-trained knowledge and, where possible, real-time internet retrieval.
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Notably, only retrieval-enabled AI systems can be actively influenced by GEO strategies. Retrieval systems access live, verifiable data (“grounding”) rather than relying solely on probabilities from training data. For example: ChatGPT primarily answers from its trained model but can include live web content, while Google AI Overviews consistently uses live data from Google’s index, leveraging Retrieval-Augmented Generation for up-to-date responses.
Our GEO approach ensures your content is strategically positioned on trusted, external sources – increasing the probability that AI systems retrieve and integrate it into their answers.
How GEO Differs from Traditional SEO
The core difference between Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) lies in how information is found and presented. While SEO seeks to place your website high in search result listings, GEO aims to embed your content directly into AI-generated answers, countering the decline in organic clicks.
Instead of focusing solely on keywords, GEO emphasizes semantic relationships, entity optimization, and topical authority. Instead of backlinks, GEO focuses on citation readiness – ensuring your content is trusted and referenced by AI. And unlike SEO, which targets a single platform, GEO optimizes for an ecosystem of AI tools with different strengths.
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We combine proven SEO expertise with forward-looking GEO strategies.
Request a Free SEO Content Briefing
Want to optimize your content for maximum citation potential in AI search systems?
Our free content briefing form provides you with actionable recommendations for targeted optimization of your content – with a focus on both SEO and GEO.
Technological Foundation – Measuring Your Success in AI Search
In the LLM era, traditional SEO metrics such as keyword rankings and clicks are no longer enough to capture true organic visibility. Measuring brand presence in AI-generated answers is complex – but possible.
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We utilize emerging AI-visibility tools designed for this new era. These tools track how often and in what context your brand is mentioned within LLM answers, delivering actionable insights to refine your GEO strategy.
Why Now Is the Time to Invest in GEO
Organizations that establish a GEO strategy today gain a significant competitive advantage tomorrow. Now is the moment to uncover your untapped GEO potential with our analysis – and learn how to offset declining traditional search traffic through targeted, professional support.
We look forward to discussing your goals and developing a customized GEO strategy to position your brand at the forefront of the evolving search landscape.
We are KITICON
We are a young team based in Bonn - dynamic, creative and with a clear eye for the essentials. In our company, short distances meet flat hierarchies, which not only speeds up collaboration within the team, but also makes our communication with clients particularly direct and personal.
We develop strategic marketing and communication concepts that are precisely tailored to the goals and needs of our clients. In doing so, we combine individual analyses with innovative ideas for brand staging - always with the aim of making brands visible and tangible in the long term. Our expertise ranges from sound advice and creative impulses to digital transformation and operational implementation, and we support companies along the entire path to lasting success.
How can we help you?
You can contact us now by e-mail, telephone or contact form.
Your contact partner
Maike HĂĽbner
"In today's SEO environment, we are caught between traditional search results and AI-generated answers. Success comes from strategically adapting to this new reality. At KITICON, we therefore rely on machine-readable structural data, content that fulfills search intent, good user signals and digital PR to make your brand more visible to search and response engines across channels."
Frequently Asked Questions
The digital landscape is undergoing a fundamental shift due to the rise of AI-based search systems and language models. Investing in GEO today gives your company an early-mover advantage, strengthens your digital authority, and builds a deep understanding of the factors that influence how AI systems cite and surface your brand. It’s not just about keeping up – it’s about staying ahead.
GEO performance is tracked using dedicated KPIs such as AI visibility, mentions in AI-generated responses, citations, brand recognition, and trust signals. Modern tools enable detailed analysis of your performance within AI systems. Regular performance reviews allow for continuous optimization and improved AI discoverability.
The core difference lies in the underlying systems and objectives:Traditional SEO focuses on optimizing for search engine crawlers and algorithm-based ranking factors, while GEO is designed for generative AI models and LLMs. While traditional SEO remains a foundational element, GEO expands on it with a specific focus on how AI interprets, cites, and presents content.
GEO is reshaping the digital marketing landscape by focusing on visibility within AI-powered search systems and generative engines – whereas traditional SEO primarily targets classic search engines like Google.As user behavior shifts toward conversational and AI-assisted search, GEO offers a forward-looking approach to brand visibility and content strategy.
LLMO is the process of aligning your content and digital strategy with the mechanics of large language models.By implementing LLMO, you strengthen your brand’s digital presence through AI-optimized content, a technically sound foundation, and the strategic development of digital authority via high-quality external references. The result: your content is more likely to be surfaced by AI systems, boosting reach and user engagement.
As a GEO agency, we specialize in Generative Engine Optimization – the strategic optimization of content and digital presence for AI-based search engines and Large Language Models (LLMs) such as ChatGPT, Perplexity, or Google’s AI Overviews.Through targeted measures, we increase your brand’s visibility in these new search environments, driving higher discoverability, more qualified traffic, and ultimately greater conversion potential in AI-driven digital channels.
Are You Interested?
Book a no-obligation initial consultation now - for even more details on our GEO services!
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About KITICON
Our team is the connection between brands and people. Authenticity, fairness and honesty are our top priorities and enable us to achieve both our own goals and those of our customers.
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