Scenic Group – B2B-Marketing

Worldia transformiert die USA-Reisen für 2026: Statt klassischer Pauschalangebote bietet der Spezialist dem Reisevertrieb maßgeschneiderte Erlebnisreisen, die flexibel konfiguriert werden können und authentische Begegnungen, Sportkultur sowie legendäre Routen verbinden. Highlights sind das 100-jährige Jubiläum der Route 66, die exklusiven Möglichkeiten für frühe Buchungen rund um die Fußball-Weltmeisterschaft 2026 sowie besondere Sport- und Kulturangebote. Ergänzt wird das Portfolio durch flexible Fly & Drive-Pakete, Zug- und Glamping-Reisen sowie besondere Aktivitäten von Hubschrauberflügen über den Grand Canyon bis zu Begegnungen mit den First Nations in Kanada.

Neue Angebote für 2026

Sportfans profitieren von umfassenden Themendossiers zu fünf großen US-Sportarten (NFL, NBA, MLB, NHL, MLS), die nicht nur Tickets vermitteln, sondern auch kulturelle Einblicke und lokale Highlights bieten. Zum 100-jährigen Jubiläum der Route 66 ist eine 19-tägige Erlebnisreise ab rund 2.300 Euro buchbar. Außerdem erweitert Worldia frühzeitig sein Angebot für die FIFA-Weltmeisterschaft 2026. Acht neue Zugrouten entlang der Ostküste sowie grenzüberschreitende Strecken zwischen den USA und Kanada runden das Portfolio ab.

Umfassende Zielkompetenz in den USA und Kanada

Worldia unterteilt die USA in zehn geografische Zonen und bietet für jede Zone detailliertes Expertenwissen zu regionalen Besonderheiten wie den Nationalparks im Westen, dem Nordosten oder den Südstaaten. Allein in New York stehen 110 Hotels, 18 Reiserouten und 100 Aktivitäten zur Auswahl. Insgesamt umfasst das Angebot für die USA über 3.000 Hotels, mehr als 90 Reiserouten und über 600 Aktivitäten. Unter Sleep Differently finden Reiseprofis 114 alternative Unterkünfte – von Glamping bis zu einzigartigen Lodges – davon 77 in den USA und 37 in Kanada. „Wir bieten dem Reisevertrieb nicht nur ein Portfolio, wir liefern tiefgehende, praxisnahe Expertise für jede Region“, erklärt Lisa Gerbens, stellvertretende Geschäftsführerin und Head of Source Markets US & DACH bei Worldia.

Flexible Reisen und besondere Aktivitäten

Die USA und Kanada lassen sich über voll flexible Fly & Drive-Angebote kombinieren. Ergänzende Highlights sind Hubschrauberflüge über den Grand Canyon, Ranchaufenthalte in Montana und Wyoming, Cajun-Kochkurse in New Orleans, Begegnungen mit den First Nations in Kanada oder Weinrouten in Kalifornien und dem Napa Valley. Auch Zugverbindungen mit Amtrak und Brightline erweitern das Angebot um zusätzliche, komfortable Reiseoptionen.

CityPASS oder Aussichtsticket inklusive

Ab dem 15. Dezember erhalten alle Buchungen von mindestens vier Nächten in den USA kostenfrei einen CityPASS für Boston, Houston, Seattle oder San Francisco oder ein Ticket für die Aussichtsplattform ONE Vanderbilt, SUMMIT. Die Aktion gilt für Buchungen bis zum 16. Januar 2026.

Kontakt für PartnerInnen-Registrierung

VertriebspartnerInnen, die sich für die Nutzung der Worldia-Plattform registrieren möchten, können ein Erstgespräch mit den zuständigen AnsprechpartnerInnen vereinbaren. Für die Einführung neuer Agenturen stehen Philipp Seltenheim und Angela Marchenko zur Verfügung. Weitere Informationen sowie die Möglichkeit zur Terminvereinbarung finden Interessierte HIER.

The LAZARUS Hilfswerk in Deutschland e.V. charity can look back on over 50 years of social work and the 900-year history of the LAZARUS Order. From the outset, the association has focused on one goal: to inspire young people to get involved in social work and to help those who need it most. Today, the charity is a fixture in elderly and youth care – but its online presence fell short of its own standards. The website appeared outdated and complex. Information about facilities, services and career opportunities was difficult to find, and neither the website nor the social media channels reflected the diversity of the services offered or the personality of the team. Our mission: to give LAZARUS Hilfswerk a digital identity that is as clear, strong and inviting as its social commitment. With a comprehensive brand refresh, modern web design and seamless development, we ensured that the organisation's history and mission are as powerful online as they are offline.

Timeframe: Juli 2022 – April 2024

Industry: Social and care sector

Objective: Develop a modern website for the LAZARUS charity that clearly presents its facilities, services and offerings and conveys the work of the team in an emotive way. At the same time, create a careers page to attract new employees and design and strategically activate social media channels in line with the new website.

Services:

• Brand style guide (including corporate colour system, typography, imagery and design elements)
• Concept development
• Web development
• Roll-out support on the new website
• Photo and video shoot
• Content management

The Challenge: The LAZARUS Hilfswerk brings together numerous institutions and stakeholders with different expectations. The content had to be centrally coordinated and standardised, while at the same time doing justice to the individual identity of each location. At the same time, it was necessary to present historical values and long-standing traditions in a contemporary digital format and to organise coordination between all parties involved in an efficient manner.

Approach: We started with a corporate design refresh to make the visual identity of the LAZARUS charity clear, modern and consistent. We then accompanied photo and video shoots at all facilities to gain authentic insights into the charity's work and create content for the website and social media. For the website relaunch, we focused on modern, responsive design, clear information architecture and intuitive usability, making all offers, facilities and services easily accessible. At the same time, we developed text and image content that reinforced the emotional impact of the organisation's work and brought the personal stories of its employees to life. A dedicated career section now presents job vacancies, benefits and the work culture. For the social media relaunch, we used consistent visual design and emotional content to activate the community and strengthen the brand online.

Result: With the relaunch, the LAZARUS Hilfswerk presents itself online in a modern, clear and inviting way. Users can navigate effortlessly, while stories, photos and emotional insights bring the power of the charity's work to life. The association comes across as professional and approachable, while also presenting itself as a committed employer and active organisation – just as impressive online as it is offline.

Ready for a fresh brand image? We would be happy to advise you on corporate brand design and web design in a free and non-binding initial consultation.

On 15 July 2026, the organiser of the ‘Karriere Kick’ career fair, KITICON GmbH & Co. KG, invites visitors to the Telekom Dome in Bonn from 8:30 a.m. to 2:00 p.m. Students and training representatives will compete against each other at the foosball table, striking up conversations in a playful way – an easy way for companies to get to know the skilled workers of tomorrow.

Demonstrate Soft Skills, Discover Talents

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The students are randomly assigned to different teams with training representatives via their smartphones. Each round lasts two to three minutes, followed by brief discussions about training and career opportunities.

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This creates an initial personal exchange in which students can demonstrate their strengths, team spirit and motivation. Even shy young people can engage in conversation here without feeling pressured. The event offers companies the opportunity to discover talent at an early stage and to inspire them to apply for apprenticeships through personal interaction.

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‘I am proud that we are able to give young people insights into their career prospects – authentically, inspiringly and, above all, on an equal footing. As representatives of Germany's most innovative career fair, we are creating new opportunities for genuine orientation. The fact that we can make a difference in our home region motivates us greatly as a team,’ comments Janik Vogel, Head of Digital Experience at KITICON and project manager for Karriere Kick.

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Strong Local Partners

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Companies such as steep GmbH, preventech by Patrick Kelbch and Ferdinand Voigt GmbH have recognised the potential of the concept and are involved as partners in Karriere Kick in order to strengthen the Bonn/Rhein-Sieg region and actively counteract the shortage of skilled workers.

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Companies looking for young talents can now secure one of the limited exhibitor spots at https://karriere-kick.de/in/bonn/aussteller.