Smieten – Brand Development & Business Identity

Rethinking Technology – How We Redefined the Future of Technology Use with Smieten and Brought a Brand to Life

Behind the brand Smieten stands MOTION TM Vertriebs GmbH, which has been one of the leading online retailers in the telecommunications market for over 20 years. With a broad range of services – from product sourcing to electronics take-back – the company recognized early on: the lifespan of high-quality devices often ends too soon.

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The answer? A new business model: rent instead of buy. Technology should be flexible to use, conserve resources, and provide services for both private and business customers. This is how Smieten was born – a subsidiary with the goal of making smart devices accessible without long-term commitments or high upfront costs.

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What was missing at this point? A clear and convincing brand identity. That’s where we came in: together, we built Smieten strategically, visually, and structurally. Through a redesign, precise positioning, and optimized digital processes, the idea grew into a brand that delivers on its promise.

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Timeframe: May 2022 – present

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Industry: Telecommunications

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Objective: To create a clear and consistent brand identity for Smieten that communicates the innovative rental concept across all communication channels, establishing the brand as a trustworthy and modern solution for flexible technology use.

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Services:

Business Strategy & Identity
Corporate Brand Design
UX Design
Content Marketing & Management
Social Media Marketing

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The Challenge: Turning a promising idea into a strong brand.

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What was needed was a clear, consistent identity that could communicate the flexible rental concept in a simple, credible, and convincing way. To achieve this, we had to dive deep into internal workflows and digital processes and optimize them with precision.

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Our Approach: We focused on close collaboration and regular exchange with the client. Weekly meetings ensured we were always up to date, and regular on-site visits were a natural part of the process. Modern graphic design and professional copywriting for the website provided the creative foundation. In parallel, the UX design was revamped and the customer journey strategically optimized to improve the user experience. Authentic photo and video shoots on-site created engaging content for social media and the website. Our project management team coordinated all building blocks and worked closely with the client’s other service providers. By immersing ourselves in the company and its processes, we ensured that the core idea and objectives were consistently implemented at every step.

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The Result: Smieten has evolved into a fully developed brand and today convinces with a clear, strong positioning. The new website authentically reflects the flexible rental concept and speaks to customers in a direct and understandable way. As a result, Smieten is not only highly visible but has also established itself as a trustworthy brand that truly excites its audience.

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Would you like to strengthen your brand and kick-start your digital growth? We’ll be happy to advise you in a free, no-obligation initial consultation.