TEFRA Travel Logistics – Social Recruiting & Funnel

Travel can quickly become a challenge – especially when heavy suitcases need to be transported through train stations, airports, or city centers. This is exactly where TEFRA Travel Logistics has been stepping in for 20 years: with specialized baggage services such as door-to-door, home-to-airport, or home-to-ship solutions for cruise guests. Comfortable, reliable, stress-free.

During the pandemic, travel behavior fundamentally changed. Safety, flexibility, and comfort became more important than ever – along with the expectations of service providers like TEFRA. It was the perfect moment to reposition the company strategically and visually. Together with TEFRA, we developed a modern brand identity that speaks to new audiences and builds trust – with cruise lines, travel agencies, and travelers alike. The focus: clear positioning, digital platforms, and consistent communication. A rebranding designed not just for today but for the future.

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Timeframe: November 2020 – today

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Industry: Logistics, Tourism

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Objective:
To expand TEFRA as a reliable brand for families, frequent travelers, and the 50+ generation through a new brand identity and targeted communication on the website and social media. At the same time, beyond the home-to-ship service, the door-to-door and home-to-airport services were to be expanded, while travel agency distribution was established as an additional sales channel to significantly increase visibility among end customers.

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Services provided:

• Business Strategy & Identity
• Corporate Brand Design
• Print Media
• C-Level Support
• Web Design
• Social Media Management

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The challenge:
TEFRA operates in a market with very few comparable providers. The goal was not differentiation, but rather making baggage service understandable and attractive as an independent service offering. The target group turned out to be surprisingly diverse: from seniors to families to train travelers. The brand presence had to be modern, fresh, and trustworthy, positioning TEFRA as a specialist in personal baggage services with years of experience – not as a traditional logistics company. At the same time, the added value for both travel agencies and private customers needed to remain clear. And all of this in the middle of a period when travel was heavily restricted due to the pandemic.

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Our approach:
The rebranding process began with an in-depth analysis of the existing brand identity. Together with the TEFRA team, we defined the brand essence, target group insights, and brand values with precision. Based on this, a new visual language was developed: modern, clear, and versatile across both digital and print media. Logo, color palette, typography, and imagery were completely redesigned and combined into a modular design system.

In parallel, the brand’s tone of voice was also updated: more emotional, approachable, yet still professional – tailored precisely to the different audiences. As an external marketing department with C-level expertise, we guided the process holistically: from web design and content development to the strategic management of social media activities. On Instagram, Facebook & Co., we created real proximity to the community with inspiring travel themes, service tips, and entertaining content.

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Results:
Today, TEFRA is far more than just a baggage shipper – the company has established itself as a reliable partner for travel agencies and a direct service provider for end customers. The new brand is visible, clearly positioned, and approachable. For 2025, between 85,000 and 90,000 pieces of baggage are expected to be shipped – a clear sign of growth and rising demand. The website continues to grow dynamically, adapting to new requirements, just like the social media activities, which steadily increase reach and relevance.

Do you want to strengthen your brand and accelerate digitally? We are happy to advise you in a free and non-binding initial consultation.

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Riverside Luxury Cruises represents exclusive river cruises at the highest level – offering state-of-the-art comfort, personalized travel planning, and a service philosophy that leaves nothing to be desired. The brand caters to an international audience with sophisticated tastes, who value unique experiences, elegant travel, and bespoke luxury. To meet this premium standard on social media, we took over the community and content management as well as paid advertising for Riverside – with the aim of increasing international brand awareness, building trust, and ultimately converting end customers into bookings.

Project Duration: Since January/February 2025

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Industry: Luxury Tourism / Cruises

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Objective: Riverside Luxury Cruises sought a clearly structured social media management approach with regular, high-quality content, professional community support, and targeted paid campaigns to boost reach. The primary goal was brand building – especially in the US and Europe – as well as generating trust and supporting sales goals. Riverside was to be experienced as a premium provider – approachable yet exclusive.

Services Provided:

• Project Management
• Graphic Design
• Content & Community Management
• Paid Ads & Boostings (Meta)
• Strategic Consulting
• Data Analysis & Reporting

The Challenge: Before our collaboration, Riverside’s social media presence was marked by irregular postings, inconsistent visuals, fluctuating content quality, and a lack of strategic direction. Key essentials such as privacy notices and legal imprint were missing. Consistent brand communication was also lacking. At the same time, the potential was enormous – thanks to a high-end target audience and the strong visual appeal of the product.

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Our Approach: Taking over Riverside’s social media efforts began with a thorough analysis of the current state. Instead of a complete restart, we identified strategically relevant levers that allowed us to achieve tangible improvements quickly. We introduced a consistent content production cycle, created premium graphic templates, established a new community management system including a tailored response catalog, and took over planning and execution of paid campaigns (Meta Ads & Post Boostings).

A special focus was placed on visual storytelling – high-quality Reels, user-generated content, and emotional storytelling made the exclusivity of Riverside journeys both visible and relatable. Equally central was the development of an active community management: authentic interactions enabled a true dialogue with the audience for the first time, significantly strengthening brand trust and loyalty.

Through regular reporting and data-driven optimization, we ensured maximum transparency and performance improvement.

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Results: Since the beginning of the project, the community on Instagram and Facebook has been growing steadily – with increasing engagement rates and a noticeable rise in brand perception. The paid measures are performing above average and significantly contribute to lead generation and visibility. Riverside Luxury Cruises is now perceived on social media as what it truly is: a luxurious, international brand with the highest quality standards – clearly positioned and professionally staged.

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Conclusion: The transformation proves: With structure, storytelling, and a deep understanding of the target group and brand, social media becomes a true success factor for image, trust, and performance. Riverside Luxury Cruises is now not only present on Europe’s most beautiful rivers – but also in the feeds and hearts of a discerning, international community.

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Want to steer your luxury brand in the right digital direction?
Let’s talk – in a free initial consultation.

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For more than 75 years, Costa Cruises has brought the Italian way of life to the seas with currently nine ships in operation. Whether in the Mediterranean, the Caribbean, the Baltic, or the Far East – traveling with Costa means experiencing hospitality, sunshine, and a piece of Italy, no matter where the journey leads.

But for a brand sailing across the world, it is just as important to know how the world speaks about it. Costa wanted to better understand how guests truly experience their voyages: What excites them? What creates lasting memories? And where is there room for improvement? The answer: a digital sentiment snapshot, straight from the community.

By analyzing comments and reactions on social media as well as reviews on rating platforms, we create an authentic opinion landscape for Costa. With our real-time community management approach – which not only responds but actively listens, identifies patterns, and extracts valuable insights – we help Costa better understand the wishes and expectations of guests in the DACH market. The result: cruises that are not only enjoyable but unforgettable.

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Project Period: Since 2021

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Industry: Tourism
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Objective: Costa Cruises should be experienced as a transparent and approachable brand – through consistent, open digital communication that builds trust, strengthens brand perception, and fosters genuine dialogue with the community. At the same time, community management was designed to support the Customer Care team by handling first-level requests.

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Our Services

• Professional management of comments and user interactions on Costa’s Facebook channels in the DACH region
  
  
• Reputation management on review platforms such as Google and Trustpilot

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The Challenge

Costa Cruises engages with a diverse – and sometimes critical – community. This requires a clear, professional, and at the same time empathetic communication style. Difficult or inappropriate comments must be moderated factually, without losing the brand’s signature service-oriented tone. The key is to design communication in a way that sustainably supports customers and strengthens dialogue in the long term.

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Our Approach

The key to successful community management lies in close and ongoing collaboration with the client. Through regular jour fixes, we align with Costa Cruises on current topics, developments, and priorities. Additionally, we ensure flexible communication via email and chat to quickly respond to new requirements or questions.

At the start of the project, we developed a comprehensive response library for the most common inquiries and topics. This serves as the foundation for quick, precise, and consistent replies – while being continuously expanded to address new questions and emerging trends.

Our community management operates 24/7, including weekends and public holidays, ensuring reliable support at all times. In parallel, we proactively fine-tune the tone of voice to guarantee positive, authentic, and brand-consistent communication across all channels. Regular reporting provides insights into channel development, interaction patterns, and trending topics, forming the basis for data-driven optimization.

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The Result

Since the beginning of our collaboration, our 24/7 community management has ensured that Costa is always present and approachable across all channels. The continuous dialogue with customers and prospects fosters closeness and signals: we’re listening – and we mean it.

This visible engagement strengthens trust and brand loyalty. For complex cases, we work closely with Costa’s internal teams to minimize waiting times – often responding even faster than the traditional Customer Care department, which deals with high request volumes. In this way, we transform communication into customer satisfaction – round the clock, at eye level, and with the authentic Italian flair that defines Costa.

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Struggling to respond to customer inquiries quickly and manage all channels efficiently? Our experts will be happy to advise you on community management in a free, no-obligation consultation.