Personal – Sustainable – Innovative: How Companies Attract Tomorrow's Skilled Workers at ‘Karriere Kick’

MOTION TM Vertriebs GmbH has been shaking up the German mobile phone market since 2003. From smartphones to multimedia accessories, from contracts to services – everything here revolves around technology, speed and transformation. But even the most agile brand can stall at some point: MOTION's corporate design was getting on in years, its dynamism fading. The visual identity no longer reflected the innovative strength and energy that characterises the company on a daily basis. Our mission? To get MOTION moving again – visually, strategically, tangibly. With a modern corporate brand design, we have created an identity that conveys speed, change and digital competence at first glance.

Timeframe: May 2021 – October 2023

Industry: Mobile & Telecommunications

Objective: Create a modern, dynamic brand identity for MOTION TM that visualises the philosophy ‘Success means movement’, positions the brand as an agile partner in the mobile communications market and offers a flexible design that grows with the brand.

Services:

• Logo development
• Corporate color system & typografie
• Imagery & visual design elements
• Brand style guide
• Social media
• Business stationery & advertising materials
• Roll-out support

The Challenge: The mobile communications market is constantly changing: new technologies, digital services and increasing competition required MOTION TM to have a strong, recognisable presence. At the same time, the brand had to become flexible enough to serve modular and digital applications across all channels and clearly differentiate itself as an agile, innovative partner.

Approach: We started with a comprehensive analysis of the brand, competition and objectives in order to clearly define the core values of MOTION TM. Based on this, we developed a leitmotif centred on movement, communication and customer relations as a guideline for a corporate design that is modern, dynamic and recognisable. The logo, colours, typography and imagery were designed to convey speed, energy and customer proximity. All elements were bundled in a flexible style guide and implemented across all relevant channels – from business stationery and advertising materials to digital platforms – to create a sustainable, consistent brand image that conveys a sense of dynamic energy.

Result: MOTION TM's new brand identity shows how consistent, dynamic design can change the perception of a brand: it makes the philosophy ‘success means movement’ visible and strengthens recognition. At the same time, the flexible design system creates the basis for the brand to remain consistent across all channels and adapt quickly to new requirements – a measurable gain in agility, customer focus and future viability.

Is your brand lacking dynamics and recognition? We would be happy to advise you on corporate brand design in a free and non-binding initial consultation.

Since 1986, Australia's Scenic Group has been synonymous with luxury travel in a class of its own – on rivers and the high seas. With Scenic Luxury Cruises & Tours and Emerald Cruises & Tours, it has made its mark on the market with visionary concepts, award-winning all-inclusive comfort and luxurious travel experiences. One example of this innovative strength is the Scenic Eclipse – an expedition yacht that has been exploring the most remote corners of the world since 2019. In order to communicate this unique positioning even more strongly in the B2B sector and expand it sustainably, we have developed an effective marketing strategy together with the Swiss Scenic team that goes far beyond traditional approaches. It forms the basis for close, coordinated cooperation between sales and marketing, increases sales efficiency and specifically strengthens the brand presence in the DACH region and continental Europe.

Timeframe: Since November 2023

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Industry: Tourism

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Objective: To further strengthen the Scenic Group's brand presence and effectively support the sales team through targeted B2B marketing measures. At the same time, brand awareness and visibility in the DACH region and continental Europe should be sustainably increased and the market position clearly strengthened.

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Services:

• Project management
• Webinar organisation & presentation design
• Social media management
• Community building
• Sales materials
• Print design

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The Challenge: The sales team required targeted marketing support to significantly increase efficiency and chances of success. At the same time, close, coordinated cooperation between sales and marketing was needed to effectively relieve and strengthen sales processes through tailored marketing measures.

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Approach: From the outset, we have focused on close, transparent collaboration with the Scenic team – with monthly update meetings and comprehensive reporting on all marketing activities. We provide direct and flexible support to the sales team in their day-to-day business, for example in coordinating marketing activities with partners. We regularly create and update sales support materials to ensure the teams are optimally equipped. We increase reach and interaction through targeted posts in B2B Facebook groups. We also assist Scenic in planning and conducting webinars that train travel agencies and qualify them to sell exclusive Scenic products. In this way, we ensure perfect integration of marketing and sales.

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Result: Thanks to our partnership-based collaboration, Scenic has developed significantly and sustainably consolidated its position as a premium provider of luxury river and ocean cruises in the DACH market and continental Europe. Over 25 accompanied webinars have already inspired more than 1,000 interested parties and strengthened ties with over 690 travel agencies and partners. Targeted marketing support has noticeably reduced the workload on the sales team and ensured even closer integration between sales and marketing. At the same time, we have successfully increased brand awareness and visibility in the DACH region and continental Europe. Through regular reporting, we are continuously optimising all measures – keeping the Scenic Group on track for sustainable growth.

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Would you also like to increase your brand awareness with targeted B2B marketing? We would be happy to advise you in a free and non-binding initial consultation.

At an elegant gala held at the five-star hotel The Fontenay, the Inspire Me Awards 2025 were presented on Friday evening. The Bonn-based agency KITICON Global Networks, together with the travel trade magazine LuxusInsider, honored leading figures and brands in international luxury tourism.

Now in its fifth year, the event once again brought together the industry’s most innovative destinations, products, and personalities. Around 120 distinguished guests from Germany, Austria, Switzerland, London, Paris, Monaco, and Luxembourg gathered to celebrate the winners in a dazzling atmosphere.

“Over the past years, the Inspire Me Award has evolved into a key meeting point for the luxury travel industry,” said Tina Kirfel, Managing Director of KITICON Global Networks and co-initiator of the award. “This year’s event was again filled with energy, appreciation, and genuine encounters – exactly what we aim to create with this format.” Together with Iris M. Köpke and Melanie Haaß, KITICON launched the award and continues to refine its concept each year.

The 2025 Winners

Outstanding achievements were recognized in six categories – with seven awards presented:

• Goosebumps Destination: Sri Lanka (accepted by Honorary Consul Thomas Kriwat)
• Newcomer Product – On Land: andBeyond Suyian Lodge, Kenya
• Newcomer Product – On Water: Luminara, Ritz-Carlton Yacht Collection
• Top B2B Event & Luxury Ambassador: Ulli Fink with Vibes – winning two awards
• Luxury Experience of the Year: Polar Bear Walking Safari (represented by Nele Remstedt, Denkzauber)
• Top Luxury Agent: Silvio Rebmann, Cube Travel – chosen by luxury travel suppliers and celebrated by the audience with standing ovations

“Each nomination and every award stand for passion and quality in an industry that creates experiences at the highest level,” added Iris M. Köpke, Editor-in-Chief and Publisher of LuxusInsider.

Jury, Selection and Partners

The jury comprised seven industry experts from various fields. Both nominations and final voting were carried out by LuxusInsider readers.

The Inspire Me Award 2025 was supported by esteemed partners including Grecotel, Swan Hellenic, The Bahamas Ministry of Tourism, Belmond, Brandcraft, HanseMerkur, LAKRIDS BY BÜLOW, La mer Cosmetics, Regent Seven Seas Cruises, TEFRA Travel Logistics, and Visit Monaco.

“We’re truly grateful to our partners – their support makes the Inspire Me Award possible and helps us create an evening full of appreciation, inspiration, and meaningful connections each year,” emphasized Melanie Haaß, Director Business Development at LuxusInsider.

Insight and Outlooks

All results and jury details are available on the official Inspire Me Award website. Information about next year’s ceremony can also be found online.
A photo gallery featuring the evening’s highlights at The Fontenay Hamburg is likewise available for viewing.