TEFRA Travel Logistics – Rebranding & Social Media Management

For many, traveling stands for freedom and adventure – yet it is often associated with stress. Heavy luggage has to be dragged through train stations, airports, or busy city centers. For over 20 years, TEFRA Travel Logistics has been solving this problem with specialized baggage services that make traveling easier and more relaxed. Coordinating this complex service requires qualified employees. At the beginning of 2023, the luggage specialist faced a challenge: for complex positions, traditional recruiting channels such as Stepstone or Indeed were no longer sufficient. The number of applications declined, and recruiting stagnated. Together, we developed a social recruiting campaign with a digital funnel that started exactly where the target group is active – on social media.

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Timeframe: March 2023 – November 2024

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Campaign periods:

• Cruise Logistics Clerk (m/f/d): 22.03. – 30.04.2023 & 14.03. – 30.06.2024
• Junior Office Allrounder (m/f/d): 15.07. – 26.09.2024
• Trainee Management Assistant for Office Management: 08.10. – 13.11.2024

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Industry: Logistics, Tourism

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Objective:
Targeted outreach and recruitment of qualified applicants for various positions at TEFRA Travel Logistics through the use of modern social recruiting methods.

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Services provided:

• Target group analysis
• Social recruiting campaign
• Recruiting funnel
• Project management
• First contact with applicants

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The challenge:
The aim was a pinpoint approach to applicants who could meet the complex and diverse requirements of the positions, especially that of Cruise Logistics Clerk. It was essential to define the special qualifications precisely and communicate them smartly in order to find the right candidates. At the same time, the decline of traditional applicant channels posed a real challenge, one that needed to be solved with fresh recruiting strategies.

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Our approach:
First, existing job postings on Stepstone and Indeed were restructured to make them easier to consume for social recruiting on platforms such as Meta and LinkedIn. At the same time, digital personas were developed to target specific audiences. A mobile recruiting funnel was then created with three goals: increasing the visibility of the TEFRA employer brand, presenting corporate benefits attractively, and enabling efficient pre-qualification of applicants. This streamlined the application process and reduced manual efforts between first contact and interview. In parallel, we produced video creatives in close collaboration, authentically conveying core brand messages and USPs. Finally, we implemented an automated first-contact process: after pre-qualification, applicants were asked via email to send their application documents directly to the responsible TEFRA staff. This increased the number of applications while maintaining quality through pre-selection. TEFRA only decided on a personal interview after receiving and reviewing the documents, after which meetings with selected candidates took place.

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Results:
Throughout the entire campaign period, a steady 4 to 6 qualified applicants were generated each week. The automated funnel not only handled pre-qualification but also directed only suitable candidates, whose documents were submitted and reviewed by the responsible TEFRA employee, into the selection process. This allowed TEFRA to operate with minimal resource expenditure up to the final interview invitation. A decisive lever: the content and visual redesign of the job postings. By transforming traditional job portal entries into platform-ready, target group–focused social content, we achieved above-average relevance – combined with a significantly lower rate of unsuitable applications. Qualified candidates were available for all positions. The strong response, the quality of incoming applications, and the noticeably increased efficiency in the selection process were convincing across the board. As a result, TEFRA will continue to rely on data-driven, strategic social recruiting in cooperation with us in the future.

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Are you already visible where your target group scrolls every day? We are happy to advise you on social recruiting in a free and non-binding initial consultation.

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Riverside Luxury Cruises represents exclusive river cruises at the highest level – offering state-of-the-art comfort, personalized travel planning, and a service philosophy that leaves nothing to be desired. The brand caters to an international audience with sophisticated tastes, who value unique experiences, elegant travel, and bespoke luxury. To meet this premium standard on social media, we took over the community and content management as well as paid advertising for Riverside – with the aim of increasing international brand awareness, building trust, and ultimately converting end customers into bookings.

Project Duration: Since January/February 2025

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Industry: Luxury Tourism / Cruises

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Objective: Riverside Luxury Cruises sought a clearly structured social media management approach with regular, high-quality content, professional community support, and targeted paid campaigns to boost reach. The primary goal was brand building – especially in the US and Europe – as well as generating trust and supporting sales goals. Riverside was to be experienced as a premium provider – approachable yet exclusive.

Services Provided:

• Project Management
• Graphic Design
• Content & Community Management
• Paid Ads & Boostings (Meta)
• Strategic Consulting
• Data Analysis & Reporting

The Challenge: Before our collaboration, Riverside’s social media presence was marked by irregular postings, inconsistent visuals, fluctuating content quality, and a lack of strategic direction. Key essentials such as privacy notices and legal imprint were missing. Consistent brand communication was also lacking. At the same time, the potential was enormous – thanks to a high-end target audience and the strong visual appeal of the product.

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Our Approach: Taking over Riverside’s social media efforts began with a thorough analysis of the current state. Instead of a complete restart, we identified strategically relevant levers that allowed us to achieve tangible improvements quickly. We introduced a consistent content production cycle, created premium graphic templates, established a new community management system including a tailored response catalog, and took over planning and execution of paid campaigns (Meta Ads & Post Boostings).

A special focus was placed on visual storytelling – high-quality Reels, user-generated content, and emotional storytelling made the exclusivity of Riverside journeys both visible and relatable. Equally central was the development of an active community management: authentic interactions enabled a true dialogue with the audience for the first time, significantly strengthening brand trust and loyalty.

Through regular reporting and data-driven optimization, we ensured maximum transparency and performance improvement.

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Results: Since the beginning of the project, the community on Instagram and Facebook has been growing steadily – with increasing engagement rates and a noticeable rise in brand perception. The paid measures are performing above average and significantly contribute to lead generation and visibility. Riverside Luxury Cruises is now perceived on social media as what it truly is: a luxurious, international brand with the highest quality standards – clearly positioned and professionally staged.

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Conclusion: The transformation proves: With structure, storytelling, and a deep understanding of the target group and brand, social media becomes a true success factor for image, trust, and performance. Riverside Luxury Cruises is now not only present on Europe’s most beautiful rivers – but also in the feeds and hearts of a discerning, international community.

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Want to steer your luxury brand in the right digital direction?
Let’s talk – in a free initial consultation.

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For more than 75 years, Costa Cruises has brought the Italian way of life to the seas with currently nine ships in operation. Whether in the Mediterranean, the Caribbean, the Baltic, or the Far East – traveling with Costa means experiencing hospitality, sunshine, and a piece of Italy, no matter where the journey leads.

But for a brand sailing across the world, it is just as important to know how the world speaks about it. Costa wanted to better understand how guests truly experience their voyages: What excites them? What creates lasting memories? And where is there room for improvement? The answer: a digital sentiment snapshot, straight from the community.

By analyzing comments and reactions on social media as well as reviews on rating platforms, we create an authentic opinion landscape for Costa. With our real-time community management approach – which not only responds but actively listens, identifies patterns, and extracts valuable insights – we help Costa better understand the wishes and expectations of guests in the DACH market. The result: cruises that are not only enjoyable but unforgettable.

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Project Period: Since 2021

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Industry: Tourism
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Objective: Costa Cruises should be experienced as a transparent and approachable brand – through consistent, open digital communication that builds trust, strengthens brand perception, and fosters genuine dialogue with the community. At the same time, community management was designed to support the Customer Care team by handling first-level requests.

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Our Services

• Professional management of comments and user interactions on Costa’s Facebook channels in the DACH region
  
  
• Reputation management on review platforms such as Google and Trustpilot

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The Challenge

Costa Cruises engages with a diverse – and sometimes critical – community. This requires a clear, professional, and at the same time empathetic communication style. Difficult or inappropriate comments must be moderated factually, without losing the brand’s signature service-oriented tone. The key is to design communication in a way that sustainably supports customers and strengthens dialogue in the long term.

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Our Approach

The key to successful community management lies in close and ongoing collaboration with the client. Through regular jour fixes, we align with Costa Cruises on current topics, developments, and priorities. Additionally, we ensure flexible communication via email and chat to quickly respond to new requirements or questions.

At the start of the project, we developed a comprehensive response library for the most common inquiries and topics. This serves as the foundation for quick, precise, and consistent replies – while being continuously expanded to address new questions and emerging trends.

Our community management operates 24/7, including weekends and public holidays, ensuring reliable support at all times. In parallel, we proactively fine-tune the tone of voice to guarantee positive, authentic, and brand-consistent communication across all channels. Regular reporting provides insights into channel development, interaction patterns, and trending topics, forming the basis for data-driven optimization.

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The Result

Since the beginning of our collaboration, our 24/7 community management has ensured that Costa is always present and approachable across all channels. The continuous dialogue with customers and prospects fosters closeness and signals: we’re listening – and we mean it.

This visible engagement strengthens trust and brand loyalty. For complex cases, we work closely with Costa’s internal teams to minimize waiting times – often responding even faster than the traditional Customer Care department, which deals with high request volumes. In this way, we transform communication into customer satisfaction – round the clock, at eye level, and with the authentic Italian flair that defines Costa.

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Struggling to respond to customer inquiries quickly and manage all channels efficiently? Our experts will be happy to advise you on community management in a free, no-obligation consultation.