TEFRA Travel Logistics – Rebranding & Social Media Management

Rethinking stress-free travel: How TEFRA Travel Logistics revolutionizes baggage logistics with a fresh brand identity and clear positioning

Travel can quickly become a challenge – especially when heavy suitcases need to be transported through train stations, airports, or city centers. This is exactly where TEFRA Travel Logistics has been stepping in for 20 years: with specialized baggage services such as door-to-door, home-to-airport, or home-to-ship solutions for cruise guests. Comfortable, reliable, stress-free.

During the pandemic, travel behavior fundamentally changed. Safety, flexibility, and comfort became more important than ever – along with the expectations of service providers like TEFRA. It was the perfect moment to reposition the company strategically and visually. Together with TEFRA, we developed a modern brand identity that speaks to new audiences and builds trust – with cruise lines, travel agencies, and travelers alike. The focus: clear positioning, digital platforms, and consistent communication. A rebranding designed not just for today but for the future.

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Timeframe: November 2020 – today

Industry: Logistics, Tourism

Objective:
To expand TEFRA as a reliable brand for families, frequent travelers, and the 50+ generation through a new brand identity and targeted communication on the website and social media. At the same time, beyond the home-to-ship service, the door-to-door and home-to-airport services were to be expanded, while travel agency distribution was established as an additional sales channel to significantly increase visibility among end customers.

Services provided:

Business Strategy & Identity
Corporate Brand Design
Print Media
C-Level Support
Web Design
Social Media Management

The challenge:
TEFRA operates in a market with very few comparable providers. The goal was not differentiation, but rather making baggage service understandable and attractive as an independent service offering. The target group turned out to be surprisingly diverse: from seniors to families to train travelers. The brand presence had to be modern, fresh, and trustworthy, positioning TEFRA as a specialist in personal baggage services with years of experience – not as a traditional logistics company. At the same time, the added value for both travel agencies and private customers needed to remain clear. And all of this in the middle of a period when travel was heavily restricted due to the pandemic.

Our approach:
The rebranding process began with an in-depth analysis of the existing brand identity. Together with the TEFRA team, we defined the brand essence, target group insights, and brand values with precision. Based on this, a new visual language was developed: modern, clear, and versatile across both digital and print media. Logo, color palette, typography, and imagery were completely redesigned and combined into a modular design system.

In parallel, the brand’s tone of voice was also updated: more emotional, approachable, yet still professional – tailored precisely to the different audiences. As an external marketing department with C-level expertise, we guided the process holistically: from web design and content development to the strategic management of social media activities. On Instagram, Facebook & Co., we created real proximity to the community with inspiring travel themes, service tips, and entertaining content.

‍Results:
Today, TEFRA is far more than just a baggage shipper – the company has established itself as a reliable partner for travel agencies and a direct service provider for end customers. The new brand is visible, clearly positioned, and approachable. For 2025, between 85,000 and 90,000 pieces of baggage are expected to be shipped – a clear sign of growth and rising demand. The website continues to grow dynamically, adapting to new requirements, just like the social media activities, which steadily increase reach and relevance.

Do you want to strengthen your brand and accelerate digitally? We are happy to advise you in a free and non-binding initial consultation.

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