Hierzu hatten sich Oliver Wulf (Geschäftsführer von urlaubsexperte.de und DRV Vorstand) sowie Andreas Kirst (Geschäftsführer der Hanseat Reisen GmbH) viel Zeit genommen, um alle Fragen ihrer Mitarbeitenden zu beantworten.
Die Travel & Cruises Company GmbH ist eine Holding mit Sitz in Bremen. Die TCC bündelt touristisches Know How, schafft Synergien und entwickelt neue Geschäftsfelder. Aktuell gehören zur TCC zwei eigenständig agierende Unternehmen, Hanseat Reisen und urlaubsexperte.de. Die Strategie ist auf Wachstum und Erweiterung des Portfolios ausgelegt. Hierzu werden sich mittelfristig weitere Unternehmen an die TCC angliedern. Zudem arbeitet die TCC an einem neuen, großen Kreuzfahrtprojekt, das in Kürze dem Markt vorgestellt wird. Die Mitarbeitenden nahmen den ersten Einblick in das neue Projekt mit Begeisterung auf.
Die Reise ging ab/bis Köln auf der romantischen Rheinstrecke über Koblenz zur Loreley. Bei strahlendem Wetter und bester Laune freuten sich alle über die gemeinsame Ausrichtung der Unternehmen.
Mit an Bord als Partner der beiden Unternehmen waren die Hanse Merkur Reiseversicherung und Costa Kreuzfahrten sowie die Bonner Agentur KITICON Global Networks, die für die TCC und ihre Unternehmen neue Kommunikations- und Marketingkonzepte entwickelt.
„Wir sind sehr glücklich, endlich gemeinsam mit all unseren Mitarbeitenden dieses Wochenende zu verbringen und alle Kolleginnen und Kollegen auf die gemeinsame Strategie einzuschwören.”, erklärt Oliver Wulf, Geschäftsführer von urlaubsexperte.de.
Andreas Kirst, Geschäftsführer von Hanseat Reisen ergänzt: „Alle Mitarbeitenden sind hochmotiviert und gestärkt von Bord gegangen. Das Wochenende war ein voller Erfolg.”
Weitere Informationen über die TCC, Hanseat Reisen und urlaubsexperte.de finden Interessenten auf den jeweiligen Websites.
urlaubsexperte.de und Hanseat Reisen erstmalig gemeinsam auf einem Firmenevent
Geschäftsführer Oliver Wulf und Andreas Kirst präsentieren die gemeinsame Strategie und geben einen Ausblick auf das neue Kreuzfahrtprojekt
(Bremen/Düsseldorf, 14.03.2023) Vom 10. bis 12. März 2023 , drei Jahre nach dem Zusammenschluss der Firmen unter der Holding Travel & Cruises Company GmbH (TCC), war es soweit und fast alle 140 Kolleginnen und Kollegen beider Unternehmen konnten sich bei einem gemeinsamen Event endlich besser kennenlernen. An Bord der MS Geoffrey Chaucer von Scylla wurde allen Mitarbeitenden die Strategie und bevorstehende Projekte der TCC präsentiert.
Über Hanseat Reisen
Die Hanseat Reisen GmbH wurde 1996 als ein auf Kreuzfahrt spezialisiertes Reisebüro in Bremen gegründet. Innerhalb der letzten 25 Jahre etablierte sich der Vermittler und Veranstalter von Kreuzfahrten zum Marktführer im Bereich Leserreisen und pflegt langjährige Partnerschaften mit vielen Verlagen deutschlandweit. Kunden schätzen vor allem die maßgeschneiderten Tür-zu-Tür-Reisen, die ein Gesamtpaket rund um die Kreuzfahrt bieten.
Über urlaubsexperte.de
Die urlaubsexperte.de GmbH & Co. KG wurde 1996 als online und offline Vertriebsspezialist für deutschsprachige Kreuzfahrten in Düsseldorf gegründet. Innerhalb weniger Jahre etablierte sich das Unternehmen von Oliver Wulf zum Marktführer in diesem Segment. Im Jahr 2009 eröffnete „urlaubsexperte.de – die Lounge“ im Düsseldorfer Süden und gilt als Vorreiter des Reisebürokonzepts der Zukunft. Zum Unternehmen gehören u.a. auch die Markenshops clubschiff-profis.de, suncruises.de und flussreise.travel.
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Google Workspace Explained: The Modern Working World in the Cloud
In a digitalised working world, efficient communication, flexible collaboration, and location-independent working are essential. This is exactly where Google Workspace comes in – Google's cloud-based productivity platform. As a certified Google Workspace Partner, we show you how to future-proof your business – and why switching to a modern cloud workspace is well worth it.
What is the Google Workspace?
Google Workspace is a comprehensive cloud solution that combines all the tools teams need for their daily work – whether in the office, working from home or on the move:
- Gmail – Professional e-mail with your own domain
- Google Drive – Cloud storage for secure data storage and sharing
- Google Docs, Sheets, Slides – Online tools for collaborative editing of documents
- Google Meet – High quality video conferencing
- Google Kalender – Simple team scheduling
- Google Chat & Spaces – Communication and project management in one tool
Thanks to the completely cloud-based structure, there is no need for installation and maintenance – work is possible anytime and anywhere.
The Advantages at a Glance:
1. Efficient Collaboration
Collaborative work on documents, direct feedback and immediately visible changes – digitally, quickly and effectively.
2. Seamless Integration
E-mails, meetings, calendars and files – everything is intelligently linked.
3. Maximum Security
Google relies on the highest security standards to ensure reliable and worry-free operation. This includes, among other things:
- Data centres with multiple security and isolation levels that effectively secure physical and digital access.
- Specially developed hardware, such as the Titan security chips, which provide additional protection through secure boot and integrated security functions.
- Comprehensive risk protection that goes beyond pure risk assessment and monitoring – including unique cyber insurance cover and protection against cryptomining attacks.
- Fine-grained access controls for applications based on factors such as user identity, location, device security status and IP address.
4. Compliance/Rights Management
Google Workspace supports your company in complying with legal requirements and internal company guidelines – with powerful, integrated tools:
- Data loss prevention (DLP) and data classification help to clearly identify confidential information. Once the risk profile has been defined, targeted protective measures can be implemented – e.g. preventing file downloads or blocking sharing.
- Audit logs and transparency reports provide traceable logs for security-relevant activities.
- Vault enables legally compliant archiving, e-discovery and retention policies for emails, chats and files.
- Access and release rules can be customised to protect sensitive data and meet compliance requirements such as GDPR, ISO 27001 or HIPAA.
5. Flexible and Scalable
Google Workspace can be implemented individually in any size of company and developed further to meet your requirements.
6. Increase Productivity
Automatic synchronisation, intelligent search and cloud-based processes save valuable time every day.
7. AI Offers
Gmail's advanced AI protection prevents more than 99.9% of spam, phishing and malware messages from reaching your inbox. Google Workspace also includes access to Gemini, which can automatically write summaries in documents, formulate texts or organise appointments in Google Calendar.
In Which Areas Does Google Workspace Score Particularly Well Compared to Traditional Office Solutions?
- Access from anywhere – no installation required
- Real-time collaboration instead of file chaos
- Complete cloud solution with uncomplicated IT maintenance
- Flexible licence models without long-term commitment
- Large selection of already integrated functions – without complicated additional systems
Set up Google Workspace – with KITICON as a Partner by Your Side
As a certified Google Workspace Partner, we offer you full service for a smooth start:
- Consultancy & requirements analysis
- Set-up & migration
- Training for teams and admins
- Ongoing support & further development
Get Non-Binding Advice Now!
Would you like to introduce Google Workspace or optimise your existing setup? Arrange a free consultation with us now!
Intelligent Campaigns, Customised Strategies! Tina Kirfel Wants More From Austria
The latest deal is only a few days old: at the beginning of May 2025, Simon Milz's company ‘milzer’, which focuses on customised software solutions for specialist tour operators, and Tina Kirfel's marketing agency KITICON Global Networks entered into a partnership. ‘As a marketing agency with a focus on tourism, our aim is to deliver measurable results – from visibility to conversion,’ emphasises the proven travel expert, who wants to set ‘new standards in digital customer service in the tourism industry’ with immediate effect through the collaboration – also in Austria. T.A.I. spoke to the Managing Director of the agency, which was founded in 2017.
No Standard Solution, but Strategies
T.A.I.: Your agency KITICON Global Networks is comparatively young. What is special about it?
Tina Kirfel: "As you rightly realise, we are a young, dynamic agency. We currently work with a highly motivated team of around 20 people and that's exactly what our customers feel. Our strength lies in the fact that we don't think in old patterns, but break new ground."
T.A.I.: What does this look like?
Tina Kirfel: "We combine fresh ideas with sound marketing expertise, especially for the tourism industry. We focus on measurable results, i.e. lead generation, increasing the conversion rate (editor's note: a KPI – key performance indicator from online marketing that reflects the ratio of website visitors to actual purchases, transactions or downloads as well as newsletter registrations) and targeted communication. Our customers don't get a standard solution, but strategies that fit their market and target group."
Deep Understanding of Travellers' Needs
T.A.I.: You have specialised in tourism with KITICON. Why this industry in particular?
Tina Kirfel: "I come from the tourism industry myself and have got to know it from many different angles. It's emotional, diverse and constantly changing! What particularly excites me is that it's all about real experiences. And that's exactly what we try to convey in our marketing. We translate a passion for travel into effective communication that makes people want to book."
T.A.I.: In what form?
Tina Kirfel: "Thanks to my many years of experience in the tourism and cruise industry, including at Hapag Lloyd Cruises and Silversea, I have developed a deep understanding of the needs of travellers and can incorporate this perspective into our work."
T.A.I.: What services does KITICON offer specifically for travel agencies or tour operators?
Tina Kirfel: "In the B2B sector in particular, we rely heavily on mobile lead funnels - in other words, intelligent campaign structures for every conceivable placement in order to generate new contacts in a targeted manner. Many travel agencies and tour operators are now faced with the challenge of remaining digitally visible and building trust at the same time. We help them with customised marketing strategies, funnel concepts and the right content support."
SEO, Content and AI
T.A.I.: Since you're talking about visibility - what role does search engine optimisation (SEO) play in this?
Tina Kirfel: "A very big one. Visibility starts with the right keyword strategy and that's exactly where we focus. We analyse how the selected target groups search online, which terms are relevant in the respective markets and then use these insights in a targeted manner, for example in texts, blog articles or in the structure of websites. GEO, not to be confused with geotargeting, is particularly topical. GEO stands for “Generative Engine Optimisation” – a new approach in digital marketing that focuses on designing content in such a way that it is optimally processed and displayed by generative AI search systems such as ChatGPT, as users' search behaviour is currently undergoing massive changes. We have well-trained experts who develop and implement customised strategies for our clients."
T.A.I.: How does KITICON approach content?
Tina Kirfel: "We provide our clients with holistic support, from editorial planning and content creation to community management. We pay attention to brand identity, tonality and target group accuracy. Our aim is to create content that not only looks good, but also sells. And as efficiently as possible."
T.A.I.: To what extent does AI (artificial intelligence) already play a role in your work?
Tina Kirfel: "AI is now an integral part of our daily work, be it in copywriting, keyword analysis or campaign management. However, we don't use AI tools to replace human creativity, but to support it! This allows us to react more quickly to market trends and work more precisely. And, of course, we also advise our customers on the professional use of AI in marketing."
Cooperation at Eye Level
T.A.I.: Many agencies talk about ‘performance’ - what does that mean for you specifically?
Tina Kirfel: "For us, performance is not a buzzword, but a promise. We think data-driven, but at the same time creatively. Whether “social ads”, SEO or newsletters - we measure what works and optimise continuously. This is particularly important in tourism because purchasing decisions are often emotional, but also driven by price and time."
T.A.I.: How do you manage to maintain a personal relationship with your customers despite all this speed?
Tina Kirfel: "We attach great importance to close collaboration on an equal footing. Many of our clients stay with us for years because they know that we not only deliver, but also think along with them. As a smaller agency in particular, we have the advantage of being able to react flexibly and provide customised support. We are not an anonymous service provider, but a strategic partner."
T.A.I.: What do your clients particularly appreciate about KITICON?
Tina Kirfel: "That we don't just process orders, but really engage with their goals and challenges. And that we can do tourism. Our customers realise that we speak their language, understand their target groups and have the right feel for topics, timing and tonality. Added to this is our high level of technical expertise – from automated lead generation to conversion optimisation."
T.A.I.: Where is KITICON heading in the coming years?
Tina Kirfel: "We are continuing to grow together with our customers - both nationally and internationally. Tourism remains our centrepiece, but we are also tapping into new sectors. What drives us is the combination of a passion for travel, digital excellence and the desire to create sustainable momentum and initiate real change."
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milzer GmbH and KITICON Join Forces for Comprehensive Marketing Support in the Tourism Industry
milzer GmbH is entering a partnership with KITICON GmbH & Co. KG to provide even more comprehensive, efficient and effective support for its customers in the tourism industry. In the future, KITICON will assume responsibility for extended customer service – with a broad portfolio of digital marketing solutions.
‘Together for your success’ – under this motto, the new cooperation combines technological excellence with strategic marketing expertise. milzer GmbH continues to contribute its many years of expertise in tourism web solutions and process optimisation, while KITICON, as a marketing specialist, is now responsible for individual customer support, SEO-optimised content production and performance optimisation.
"We are very pleased about the partnership with milzer GmbH. As a marketing agency focussing on the tourism industry, our aim is to deliver measurable results – from visibility to conversion. By working closely together, we develop integrated solutions for milzer customers that are both technically and communicatively convincing," says Tina Kirfel, Managing Director of KITICON Global Networks.
The extended range of services includes search engine optimisation (SEO) and search engine advertising (SEA). KITICON also offers comprehensive expertise in content creation, visual design as well as consulting, maintenance and optimisation of websites – even after they go live, of course.
"With KITICON at our side, we are creating a whole new level of support for our customers: While we focus on our technical strengths, KITICON complements our offering with strategic marketing expertise. Together, we offer support that not only works, but really helps," explains Simon Milz, Managing Director of milzer GmbH. With this new partnership, milzer GmbH and KITICON are setting new standards in digital customer care in the tourism industry – technologically sound, strategically well thought-out and very close to the customer's needs. For further information or a non-binding consultation, please contact the team at milzer@kiticon.global.
Milzer