USA and Caribbean Seminar @Sea with Royal Caribbean/Executive Cruises in cooperation with Condor
Sales partners learn about Royal Caribbean cruise ships and the “Perfect Day” on the private island of CocoCay
(Darmstadt, 01.10.2024) From September 15 to 22, 2024, a group of ten selected sales partners from Germany, Austria and Switzerland were invited by Royal Caribbean International, Executive Cruises (PSR of the shipping company for the DACH market) and flight partner Condor to experience the impressive offer on board the Allure of the Seas. In addition to product training sessions, discussion rounds and activities on board, the “Perfect Day at CocoCay” on Royal Caribbean's private island was also an integral part of the program.
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Alexandra Gärtner, RTK Area Manager, is impressed by CocoCay: “The Caribbean island offers a perfect mix of relaxation and action for all guests, regardless of age. I was particularly impressed with the service in all areas of the island - the staff was incredibly attentive, friendly and always keen to provide guests with a first-class experience!”
“Allure of the Seas fascinated me with its diverse offerings — from the gastronomy and shows to the numerous leisure activities on board,” says Jens Scheidereiter, Managing Director of Select Holidays. “I tried out the FlowRider surf simulator myself and I'm delighted that the modernized Allure of the Seas is set to sail the Mediterranean in 2025.”
On board, the participants experienced the shipping company's spectacular entertainment program and were also able to sample the culinary diversity. At the end of the trip, the group was able to marvel at the largest cruise ship in the world, the Icon of the Seas, and take their first impressions home with them. The trip was accompanied by Arik Vollmer (Country Manager of the DACH market of Executive Cruises), David Hearn (Senior Key Account Manager North Europe) and David Fernández-Müller (Key Account Manager of Royal Caribbean International), as well as Janik Vogel from the marketing agency KITICON Global Networks. André Horn, Head of Sales at Condor, was also on site.
For Country Manager Arik Vollmer, the trip to the USA and Caribbean was a complete success: “We were able to introduce our product to our sales partners on the trip and convince them of the uniqueness of the concept.”
Executive Cruises is a premium cruise specialist founded in 1993. The company is the international representative (sole agent) in Malta for Royal Caribbean International, Celebrity Cruises and Azamara. In Italy, Germany, Austria and Switzerland, Executive Cruises is the preferred distribution partner of Royal Caribbean International and sells cruises to a network of several thousand travel agencies.
Selling luxury travel means selling more than services – it means selling desire. And to market it successfully, you need more than a curated portfolio: you need sophisticated marketing, a sense of style, and a deep understanding of the aspirations of a discerning clientele.
Together with LuxusInsider, the leading trade magazine in luxury tourism, we created an award that does just that: celebrating excellence in its purest form. From an idea, the Inspire Me Award was born – a stage for the best in the industry.
What did it take? A brand experience that meets the highest standards. A carefully crafted corporate brand design that speaks the language of luxury – subtle, refined, confident. A website that gives the award visibility and a digital home – for jurors, partners, and sponsors alike.
The result: a brand that doesn’t just represent the industry’s most prestigious annual event but extends an invitation to all who don’t just recognize excellence but embody it.
Period: Since November 2020
Industry: Tourism
Objective: Build a strong, premium brand identity for the Inspire Me Award and create an elegant, intuitive website that serves as a digital stage for partners, winners, and jurors – presenting the award with maximum impact.
Services
Graphic Design
Concept Development
Web Development
Content Management
The Challenge
Developing a brand that captures the essence of luxury – elegant and free of clichés. At the same time, creating a website that clearly communicates the award and its categories while staging it as a sought-after prestige event.
Our Approach
From the vision of creating a unique award in luxury tourism, we collaborated with LuxusInsider to develop the Inspire Me Award as a prestigious format with six clearly defined categories – supported by both an expert jury and the LuxusInsider community.
We guided the process from naming and concept development to building a sophisticated brand world: from the striking logo to cohesive brand assets and visual language. In parallel, we created a flexible website that presents the award and its categories with clarity and elegance – serving as the central stage for winners, partners, and sponsors.
The new corporate brand design was consistently rolled out and now serves as the foundation for ongoing development that meets the dynamic demands of the luxury tourism industry. In day-to-day operations, we support the award with regular content for the website and social media, as well as active sponsor acquisition, ensuring the brand grows sustainably and the event secures its place as a benchmark in the luxury sector.
The Outcome
The Inspire Me Award has established itself as a unique and credible seal of quality in luxury tourism – an award whose authenticity and high value are reinforced through genuine voting.
The clearly defined corporate brand design gives the award a distinct identity, subtly and confidently communicating luxury. The website acts as the central platform, delivering transparency and accessibility while powerfully underlining the exclusive positioning of the award.
With each edition, the Inspire Me Award comes to life as an authentic stage for outstanding achievements – a brand that builds trust and makes excellence visible.
Ready to make your brand shine? We’d be happy to advise you on corporate brand design and web design in a free, no-obligation initial consultation.
OLIMAR Reisen is a family-owned tour operator based in Cologne, established in 1972 as a Portugal specialist. Today, the portfolio also includes carefully selected destinations such as Spain, Italy, Croatia, Greece, Cape Verde, and Malta – offering flexible travel styles ranging from beach holidays and round trips to golf and group tours. Always personally curated, with an eye for the extraordinary. Guided by the motto “Quality over Quantity,” OLIMAR focuses on personalised advice, handpicked accommodations, and authentic experiences.
Our task was to make these values even more visible on social media. Together, we developed a new content strategy with a clear focus: highlighting the diversity of destinations, building a strong community, and setting new impulses – including targeting a younger audience.
Campaign Period: Since October 2024
Industry: Tourism
Objective: To sustainably grow OLIMAR’s social media community and create a strong, cohesive brand presence with high-quality, structured content and professional templates. The focus was on targeting a younger audience – especially young couples and active travellers – with tailored content. To make the brand more relatable and tangible, we showcased authentic behind-the-scenes insights and put the OLIMAR team at the centre of selected formats.
This approach aimed to highlight not only the diversity of travel destinations but also the people behind them, fostering a personal connection with the community and positioning OLIMAR as the first choice for modern Mediterranean travellers.
Services Provided:
Project Management
Social Media Marketing
Graphic Design
Community Management
Performance Marketing
The Challenge: To position OLIMAR on social media in such a way that the brand is perceived as more than a Portugal specialist – as an authentic provider of high-quality travel experiences across the Mediterranean. The challenge was to preserve the brand’s hallmark quality while appealing to a younger, digitally savvy audience without diluting its identity.
Our Approach: Close collaboration, clear structures, measurable results. We began by setting up weekly status meetings to ensure an ongoing dialogue with the client. Together, we created customised social media templates for posts and stories, finalised through close coordination. At the beginning of 2025, we jointly defined an editorial and activity plan for the first half of the year, along with a detailed budget proposal as the planning basis.
Weekly content production was strategically split: part was created in-house by OLIMAR’s team, while our agency team developed additional content – ensuring optimal capacity use, quality, and brand consistency. For consistent community management, we created a comprehensive response pool as a guideline for brand-aligned communication. Complementary activities included targeted Meta Ads, two sweepstakes, and ongoing data analysis with regular reporting to monitor performance and optimise the strategy based on insights.
Results: With tailored graphic templates and innovative content formats such as the “OLIMAR Moment,” we elevated the brand’s Instagram presence to a new level. A professional guideline ensures consistent content that is both visually appealing and perfectly aligned with the target audience.
Through carefully selected topics and engaging content, we reached a broad community and significantly increased interaction rates. Within just a few months, OLIMAR’s Instagram community grew by an impressive 30 percent. This success translated into greater reach, improved quality of user engagement, and a sustainably strengthened Instagram channel as a central brand stage. The online presence now appears even more premium, professional, and attractive – a true success factor for the brand.
For over 50 years, OLIMAR Reisen has stood for exceptional and authentic experiences in Portugal – offering the most comprehensive portfolio for the entire country. In recent years, the range has successfully expanded to Italy, Spain, Cape Verde, Croatia, Greece, and Malta. OLIMAR seamlessly blends postcard-perfect destinations with real adventures off the beaten path. To bring this unique spirit of discovery to an even wider audience, we developed a holistic lead generation campaign. Through a mobile funnel and targeted social media activities, we guided potential customers directly to the “Portugal Countryside” catalogue while increasing overall brand visibility.
Campaign Period: September 2023 – January 2024
Industry: Tourism
Objective: To acquire as many qualified end-customer leads as possible for OLIMAR Reisen through a holistic campaign that showcases the brand’s spirit of discovery and inspires new audiences with Portugal’s travel offering.
Services Provided:
Project Management
Graphic Design
Content Creation
Performance Marketing
Monitoring & Reporting
The Challenge:
In September 2023, OLIMAR Reisen launched its new “Portugal Countryside” catalogue, showcasing unique travel experiences in Portugal’s rural heartland. Building on this catalogue, the accompanying campaign aimed to significantly increase OLIMAR’s visibility among end customers and tap into new target groups – especially those who had never booked with OLIMAR before.
While OLIMAR is well-established as a Portugal specialist among travel agencies, the key challenge was to raise brand awareness directly with consumers and engage those most likely to appreciate the company’s authentic travel experiences.
Our Approach:
The first four weeks were dedicated to preparation, with the campaign launch scheduled for October. Once the budget was defined, we developed a mobile lead funnel to target and pre-qualify potential customers for catalogue requests. In parallel, we created engaging graphics based on OLIMAR’s corporate design, tailored to resonate with different audience segments through customised hooks.
After aligning on and approving the content, the campaign went live. Throughout the campaign period, results were reviewed weekly and optimised strategically – with the goal of lowering cost per lead while maximising lead volume. This was achieved through continuous, data-driven adjustments and creative fine-tuning.
Results:
Between October and January, we generated over 200 qualified addresses and dispatched the corresponding catalogues – meeting the expectations of both parties. The campaign resonated strongly with the target audience, who responded positively to all hooks.
Notably, the “gourmet traveller” segment showed particularly high engagement, accounting for over 30% of total clicks – a clear indicator of the strong potential for these travel themes within the “Portugal Countryside” offering.
From a business perspective, the campaign was also a success: with a cost per lead of under €10, the target audience was not only reached but engaged effectively.
Would you also like to generate more qualified leads through social media and mobile funnels? We would be happy to advise you in a free, no-obligation initial consultation.
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