OLIMAR Reisen – Social Media Marketing

Fresh momentum for OLIMAR Reisen – How we elevated their social media presence with a new content strategy and community building

OLIMAR Reisen is a family-owned tour operator based in Cologne, established in 1972 as a Portugal specialist. Today, the portfolio also includes carefully selected destinations such as Spain, Italy, Croatia, Greece, Cape Verde, and Malta – offering flexible travel styles ranging from beach holidays and round trips to golf and group tours. Always personally curated, with an eye for the extraordinary. Guided by the motto “Quality over Quantity,” OLIMAR focuses on personalised advice, handpicked accommodations, and authentic experiences.

Our task was to make these values even more visible on social media. Together, we developed a new content strategy with a clear focus: highlighting the diversity of destinations, building a strong community, and setting new impulses – including targeting a younger audience.

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Campaign Period: Since October 2024

Industry: Tourism

‍Objective: To sustainably grow OLIMAR’s social media community and create a strong, cohesive brand presence with high-quality, structured content and professional templates. The focus was on targeting a younger audience – especially young couples and active travellers – with tailored content. To make the brand more relatable and tangible, we showcased authentic behind-the-scenes insights and put the OLIMAR team at the centre of selected formats.

This approach aimed to highlight not only the diversity of travel destinations but also the people behind them, fostering a personal connection with the community and positioning OLIMAR as the first choice for modern Mediterranean travellers.

Services Provided:

Project Management
Social Media Marketing
Graphic Design
Community Management
Performance Marketing

The Challenge: To position OLIMAR on social media in such a way that the brand is perceived as more than a Portugal specialist – as an authentic provider of high-quality travel experiences across the Mediterranean. The challenge was to preserve the brand’s hallmark quality while appealing to a younger, digitally savvy audience without diluting its identity.

Our Approach: Close collaboration, clear structures, measurable results. We began by setting up weekly status meetings to ensure an ongoing dialogue with the client. Together, we created customised social media templates for posts and stories, finalised through close coordination. At the beginning of 2025, we jointly defined an editorial and activity plan for the first half of the year, along with a detailed budget proposal as the planning basis.

Weekly content production was strategically split: part was created in-house by OLIMAR’s team, while our agency team developed additional content – ensuring optimal capacity use, quality, and brand consistency. For consistent community management, we created a comprehensive response pool as a guideline for brand-aligned communication. Complementary activities included targeted Meta Ads, two sweepstakes, and ongoing data analysis with regular reporting to monitor performance and optimise the strategy based on insights.

Results: With tailored graphic templates and innovative content formats such as the “OLIMAR Moment,” we elevated the brand’s Instagram presence to a new level. A professional guideline ensures consistent content that is both visually appealing and perfectly aligned with the target audience.

Through carefully selected topics and engaging content, we reached a broad community and significantly increased interaction rates. Within just a few months, OLIMAR’s Instagram community grew by an impressive 30 percent. This success translated into greater reach, improved quality of user engagement, and a sustainably strengthened Instagram channel as a central brand stage. The online presence now appears even more premium, professional, and attractive – a true success factor for the brand.

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Would you also like to achieve more with your social media presence? We would be happy to advise you in a free, no-obligation initial consultation.

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