Costa Cruises – Community Management

Travel can quickly become a challenge – especially when heavy suitcases need to be transported through train stations, airports, or city centers. This is exactly where TEFRA Travel Logistics has been stepping in for 20 years: with specialized baggage services such as door-to-door, home-to-airport, or home-to-ship solutions for cruise guests. Comfortable, reliable, stress-free.

During the pandemic, travel behavior fundamentally changed. Safety, flexibility, and comfort became more important than ever – along with the expectations of service providers like TEFRA. It was the perfect moment to reposition the company strategically and visually. Together with TEFRA, we developed a modern brand identity that speaks to new audiences and builds trust – with cruise lines, travel agencies, and travelers alike. The focus: clear positioning, digital platforms, and consistent communication. A rebranding designed not just for today but for the future.

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Timeframe: November 2020 – today

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Industry: Logistics, Tourism

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Objective:
To expand TEFRA as a reliable brand for families, frequent travelers, and the 50+ generation through a new brand identity and targeted communication on the website and social media. At the same time, beyond the home-to-ship service, the door-to-door and home-to-airport services were to be expanded, while travel agency distribution was established as an additional sales channel to significantly increase visibility among end customers.

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Services provided:

• Business Strategy & Identity
• Corporate Brand Design
• Print Media
• C-Level Support
• Web Design
• Social Media Management

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The challenge:
TEFRA operates in a market with very few comparable providers. The goal was not differentiation, but rather making baggage service understandable and attractive as an independent service offering. The target group turned out to be surprisingly diverse: from seniors to families to train travelers. The brand presence had to be modern, fresh, and trustworthy, positioning TEFRA as a specialist in personal baggage services with years of experience – not as a traditional logistics company. At the same time, the added value for both travel agencies and private customers needed to remain clear. And all of this in the middle of a period when travel was heavily restricted due to the pandemic.

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Our approach:
The rebranding process began with an in-depth analysis of the existing brand identity. Together with the TEFRA team, we defined the brand essence, target group insights, and brand values with precision. Based on this, a new visual language was developed: modern, clear, and versatile across both digital and print media. Logo, color palette, typography, and imagery were completely redesigned and combined into a modular design system.

In parallel, the brand’s tone of voice was also updated: more emotional, approachable, yet still professional – tailored precisely to the different audiences. As an external marketing department with C-level expertise, we guided the process holistically: from web design and content development to the strategic management of social media activities. On Instagram, Facebook & Co., we created real proximity to the community with inspiring travel themes, service tips, and entertaining content.

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Results:
Today, TEFRA is far more than just a baggage shipper – the company has established itself as a reliable partner for travel agencies and a direct service provider for end customers. The new brand is visible, clearly positioned, and approachable. For 2025, between 85,000 and 90,000 pieces of baggage are expected to be shipped – a clear sign of growth and rising demand. The website continues to grow dynamically, adapting to new requirements, just like the social media activities, which steadily increase reach and relevance.

Do you want to strengthen your brand and accelerate digitally? We are happy to advise you in a free and non-binding initial consultation.

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For many, traveling stands for freedom and adventure – yet it is often associated with stress. Heavy luggage has to be dragged through train stations, airports, or busy city centers. For over 20 years, TEFRA Travel Logistics has been solving this problem with specialized baggage services that make traveling easier and more relaxed. Coordinating this complex service requires qualified employees. At the beginning of 2023, the luggage specialist faced a challenge: for complex positions, traditional recruiting channels such as Stepstone or Indeed were no longer sufficient. The number of applications declined, and recruiting stagnated. Together, we developed a social recruiting campaign with a digital funnel that started exactly where the target group is active – on social media.

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Timeframe: March 2023 – November 2024

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Campaign periods:

• Cruise Logistics Clerk (m/f/d): 22.03. – 30.04.2023 & 14.03. – 30.06.2024
• Junior Office Allrounder (m/f/d): 15.07. – 26.09.2024
• Trainee Management Assistant for Office Management: 08.10. – 13.11.2024

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Industry: Logistics, Tourism

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Objective:
Targeted outreach and recruitment of qualified applicants for various positions at TEFRA Travel Logistics through the use of modern social recruiting methods.

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Services provided:

• Target group analysis
• Social recruiting campaign
• Recruiting funnel
• Project management
• First contact with applicants

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The challenge:
The aim was a pinpoint approach to applicants who could meet the complex and diverse requirements of the positions, especially that of Cruise Logistics Clerk. It was essential to define the special qualifications precisely and communicate them smartly in order to find the right candidates. At the same time, the decline of traditional applicant channels posed a real challenge, one that needed to be solved with fresh recruiting strategies.

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Our approach:
First, existing job postings on Stepstone and Indeed were restructured to make them easier to consume for social recruiting on platforms such as Meta and LinkedIn. At the same time, digital personas were developed to target specific audiences. A mobile recruiting funnel was then created with three goals: increasing the visibility of the TEFRA employer brand, presenting corporate benefits attractively, and enabling efficient pre-qualification of applicants. This streamlined the application process and reduced manual efforts between first contact and interview. In parallel, we produced video creatives in close collaboration, authentically conveying core brand messages and USPs. Finally, we implemented an automated first-contact process: after pre-qualification, applicants were asked via email to send their application documents directly to the responsible TEFRA staff. This increased the number of applications while maintaining quality through pre-selection. TEFRA only decided on a personal interview after receiving and reviewing the documents, after which meetings with selected candidates took place.

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Results:
Throughout the entire campaign period, a steady 4 to 6 qualified applicants were generated each week. The automated funnel not only handled pre-qualification but also directed only suitable candidates, whose documents were submitted and reviewed by the responsible TEFRA employee, into the selection process. This allowed TEFRA to operate with minimal resource expenditure up to the final interview invitation. A decisive lever: the content and visual redesign of the job postings. By transforming traditional job portal entries into platform-ready, target group–focused social content, we achieved above-average relevance – combined with a significantly lower rate of unsuitable applications. Qualified candidates were available for all positions. The strong response, the quality of incoming applications, and the noticeably increased efficiency in the selection process were convincing across the board. As a result, TEFRA will continue to rely on data-driven, strategic social recruiting in cooperation with us in the future.

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Are you already visible where your target group scrolls every day? We are happy to advise you on social recruiting in a free and non-binding initial consultation.

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Riverside Luxury Cruises represents exclusive river cruises at the highest level – offering state-of-the-art comfort, personalized travel planning, and a service philosophy that leaves nothing to be desired. The brand caters to an international audience with sophisticated tastes, who value unique experiences, elegant travel, and bespoke luxury. To meet this premium standard on social media, we took over the community and content management as well as paid advertising for Riverside – with the aim of increasing international brand awareness, building trust, and ultimately converting end customers into bookings.

Project Duration: Since January/February 2025

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Industry: Luxury Tourism / Cruises

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Objective: Riverside Luxury Cruises sought a clearly structured social media management approach with regular, high-quality content, professional community support, and targeted paid campaigns to boost reach. The primary goal was brand building – especially in the US and Europe – as well as generating trust and supporting sales goals. Riverside was to be experienced as a premium provider – approachable yet exclusive.

Services Provided:

• Project Management
• Graphic Design
• Content & Community Management
• Paid Ads & Boostings (Meta)
• Strategic Consulting
• Data Analysis & Reporting

The Challenge: Before our collaboration, Riverside’s social media presence was marked by irregular postings, inconsistent visuals, fluctuating content quality, and a lack of strategic direction. Key essentials such as privacy notices and legal imprint were missing. Consistent brand communication was also lacking. At the same time, the potential was enormous – thanks to a high-end target audience and the strong visual appeal of the product.

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Our Approach: Taking over Riverside’s social media efforts began with a thorough analysis of the current state. Instead of a complete restart, we identified strategically relevant levers that allowed us to achieve tangible improvements quickly. We introduced a consistent content production cycle, created premium graphic templates, established a new community management system including a tailored response catalog, and took over planning and execution of paid campaigns (Meta Ads & Post Boostings).

A special focus was placed on visual storytelling – high-quality Reels, user-generated content, and emotional storytelling made the exclusivity of Riverside journeys both visible and relatable. Equally central was the development of an active community management: authentic interactions enabled a true dialogue with the audience for the first time, significantly strengthening brand trust and loyalty.

Through regular reporting and data-driven optimization, we ensured maximum transparency and performance improvement.

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Results: Since the beginning of the project, the community on Instagram and Facebook has been growing steadily – with increasing engagement rates and a noticeable rise in brand perception. The paid measures are performing above average and significantly contribute to lead generation and visibility. Riverside Luxury Cruises is now perceived on social media as what it truly is: a luxurious, international brand with the highest quality standards – clearly positioned and professionally staged.

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Conclusion: The transformation proves: With structure, storytelling, and a deep understanding of the target group and brand, social media becomes a true success factor for image, trust, and performance. Riverside Luxury Cruises is now not only present on Europe’s most beautiful rivers – but also in the feeds and hearts of a discerning, international community.

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Want to steer your luxury brand in the right digital direction?
Let’s talk – in a free initial consultation.

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