OLIMAR Reisen – Portugal Countryside Catalog 2024

Beyond the Postcard – How We Brought Portugal’s Countryside to Life with OLIMAR

For over 50 years, OLIMAR Reisen has been synonymous with extraordinary and authentic experiences in Portugal—offering the most comprehensive selection of travel options across the entire country. In recent years, the portfolio has been successfully expanded to include Italy, Spain, Cape Verde, Croatia, Greece, and Malta. OLIMAR combines popular postcard destinations with genuine adventures off the beaten path. To capture this special spirit of discovery, we collaborated to create the “Portugal Countryside” magalog. A blend of magazine and catalog, it is both informative and inspiring—and makes you want to discover something new.

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Timeframe: June to October 2023

Industry: Tourism

Objective: To further strengthen OLIMAR’s profile as a specialist in authentic trips to Portugal and to specifically drive bookings for Portugal’s little-explored countryside.

Services:

- Project management
- Proofreading and editorial coordination
- Graphic design

The Challenge: Northern Portugal, Alentejo, Central Portugal, the lesser-known sides of the Algarve—away from the beaten path, the authentic Portuguese countryside was ripe for rediscovery. The brief called for a high-quality magalog that positioned OLIMAR as a Portugal specialist: strong in imagery and text, with a premium feel and design. The goal was to spark curiosity—about regions that are far too rarely in the spotlight, but have all the more to tell.

Approach: We developed the magalog strategically in close collaboration with the client. Following the kick-off call, we jointly determined the scope, content, and completion date. Based on this, we developed a page structure plan and designed the layout in accordance with product management specifications. In doing so, we specifically integrated texts written by experienced editors with a regional focus. At the same time, we focused on the graphic design: We optimized the cover, found a fitting name, and implemented the design in an appealing way.

Early on, we engaged potential advertising partners and obtained a printing offer, which we coordinated closely with the client. Through regular meetings and continuous communication, we kept the project on track throughout the entire process.Result: An inspiring magalog that positions OLIMAR as an expert on Portugal—featuring authentic insights and insider tips off the well-trodden tourist paths. The magalog perfectly captures the beauty of the Portuguese countryside, both visually and in terms of content. In addition to an appealing design and high-quality paper, it offers valuable information for travelers and travel agencies. You can still access the online flipbook version via this link.

Are you planning a similar project? We’d be happy to advise you in a free, no-obligation initial consultation.