SCHÖNES LEBEN Group – Digital magazine

“hier & jetzt” - How we created a digital magazine with the SCHÖNES LEBEN Group that moves people and is available online.

With its Exclusive Service Living, the SCHÖNES LEBEN Group (SLG) offers a modern home for people who want to live independently and have access to convenient services when needed. The offer combines individual living concepts with a varied program of health, culture, culinary delights, sport, care and nursing. Together with SCHÖNES LEBEN, we have developed the digital magazine “hier & jetzt”. It was established as a new section on the website and perfectly complements the customer's range of services with informative articles on the topics of vitality, joie de vivre, enjoyment and living space.

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Period: since April 2023

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Sector: Healthcare and Social Services

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Objective: A magazine for the SCHÖNES LEBEN Group that not only informs all target groups, but also performs in search engines.

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Services:

Design concept and naming
Implementation in WordPress
Topic and keyword research
SEO consulting and content briefings for authors
Writing selected SEO-optimized texts

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The challenge: Creating trust, showing competence and increasing brand awareness - the SCHÖNES LEBEN Group approached us with these goals and a concept idea for a digital magazine that combines all of this. The aim was not only to emphasize the company's own expertise, but also to gain visibility organically. At the same time, the magazine was to shed light on the topic of “ageing” in all its facets, redefine the view of old age itself and offer authentic insights into everyday care and behind the scenes of the various homes.

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Approach: We strategically developed the magazine in close cooperation with the client. First, we took on the conception, including the graphic development and programming of the magazine in WordPress. We then developed suitable sections and individual SEO texts with added value for relatives, interested parties and best agers. Potential and topic research was carried out for these articles and collected in a topic repository. Once the client had approved the selected topics, the keyword research began. The texts were then written by various authors with different specialist expertise.

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The result: A successful SEO magazine with increasing visibility, which is now the directory with the strongest performance and therefore has a particularly positive effect on the overall visibility of the SCHÖNES LEBEN Group website. Discover the „hier & jetzt“-magazine of the SCHÖNES LEBEN Group.

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