From a traditional company to a strong brand – How we developed a future-ready corporate design for August Frebe GmbH

Wie wir für die August Frebe GmbH ein zukunftsfähiges Corporate Design entwickelt haben

August Frebe GmbH is an established company in the field of plant engineering with more than 130 years of experience. This long tradition shapes not only the way the company works, but also its core values: quality, reliability and technical expertise. The aim of the project was to make these strengths visible through a modern, clear and consistent brand identity. Together with August Frebe GmbH, we developed a holistic corporate design that works both online and offline while sustainably strengthening the company’s identity.

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Project Period: April 2025 – February 2026
Industry: Plant Engineering

Objective

The goal was to modernise the brand identity without losing the company’s established character. The key challenge was to translate its long-standing experience and technical expertise into a visual language that communicates these strengths in a contemporary, clear and recognisable way.

Services

Development of a corporate design
Creation of comprehensive brand guidelines
Business stationery, including letterhead and business cards
Vehicle branding
Recommendations for adapting the website design
Design of perimeter advertising and a job advertisement

The Challenge

Redesigning a company with more than a century of history means finding the right balance between tradition and modernity. The new brand identity needed not only to make a strong visual impression, but also to function effectively across all applications—from digital channels to vehicles and printed materials.

Approach

We began by analysing the existing corporate design and identifying opportunities for improvement. In addition, we used a structured questionnaire to gather key information on the company’s values, objectives and challenges.

Based on these insights, we developed initial design concepts, which we presented and refined in close collaboration with the management and marketing teams. Continuous communication and regular feedback ensured that both strategic and visual requirements were taken into account effectively.

Following final approval, we created comprehensive brand guidelines that define all design principles and provide the foundation for consistent brand management. Building on this, we implemented a wide range of applications—from business stationery and business cards to perimeter advertising for a regional event in Jüterbog.

Vehicle branding was another key focus. We developed design concepts for different vehicle types—from management vehicles to vans and flatbed trucks—and ensured that the corporate design remains clearly recognisable in mobile applications as well.

Strategic Approach

The new corporate design is based on four key principles:

Technically clear – precise forms and functional design
Reliable – consistent, robust and designed for long-term use
Human – focused on team spirit, experience and genuine craftsmanship
Modern – reduced design and clear visual hierarchies

Result

The result is a holistic corporate design that clearly reflects the values and identity of August Frebe GmbH while also being fit for the future. The restrained, technically inspired colour palette creates strong brand recognition and works reliably across all media—whether digital, print or applied to vehicles and textiles.

The defined typography combines functionality with a distinctive visual accent, while the imagery focuses on authenticity: real work situations, real technology and unfiltered impressions from everyday working life.

The result is a brand world that builds trust, conveys expertise and makes the connection between tradition and modernity visible.

Sounds interesting? Get to know our branding experts in a free initial consultation.