Worldia launches France incentive for travel trade

Worldia launches France incentive for travel trade

New Worldia Club campaign accompanies the expansion of sustainable France tours with a focus on rail connections and flexible itineraries

Berlin, 20 May 2026. Custom trip specialist operator Worldia is launching a new incentive campaign for the travel trade, placing a stronger focus on sustainable France tours. Until the end of July, sales partners will automatically be credited with points worth €25 in the Worldia Club loyalty programme for every France booking with a booking value of €1,000 or more. With the campaign, Worldia is supporting travel agencies in actively picking up on the growing demand for individual European trips that can be planned more sustainably during the consultation.

France as an ideal destination for sustainable tours

France's dense rail network offers ideal conditions for flexible tours between cities, coastal regions and nature destinations. Many itineraries can be comfortably arranged by train, providing a more sustainable alternative to domestic flights or longer car journeys.

"France combines sustainable mobility, cultural diversity and flexible route planning like almost no other destination in Europe. The many rail connections in particular open up wide-ranging possibilities for travel agencies to create modern tours," explains Lisa Gerbens, Deputy Managing Director of Worldia Germany. "With the new Club campaign, we want to give sales partners additional support in positioning France more strongly as a versatile and sustainable touring destination."

Currently in particular demand are tours that combine several regions, such as Paris, Lyon and Marseille, or Bordeaux, Biarritz and Toulouse along the Atlantic coast. Family trips and journeys to Corsica are also gaining importance, as the island connects ideally with southern France via rail and ferry links. The modular templates additionally allow further European cities or extra stops within France to be integrated, creating flexible options for individual itineraries.

Masterclass provides sales impetus for travel agencies

A more in-depth look at suggested routes, products and sales approaches is also available at the Masterclass on 27 May 2026. There, sales partners will receive practical information on sustainable France tours, popular routings and tips for advising on and selling individual modular trips. Registration is possible here.

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Tina Kirfel

Head & Heart of Company

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