Services Provided:
- Project Management
- Graphic Design
- Content & Community Management
- Paid Ads & Boostings (Meta)
- Strategic Consulting
- Data Analysis & Reporting
The Challenge: Before our collaboration, Riverside’s social media presence was marked by irregular postings, inconsistent visuals, fluctuating content quality, and a lack of strategic direction. Key essentials such as privacy notices and legal imprint were missing. Consistent brand communication was also lacking. At the same time, the potential was enormous – thanks to a high-end target audience and the strong visual appeal of the product.
Our Approach: Taking over Riverside’s social media efforts began with a thorough analysis of the current state. Instead of a complete restart, we identified strategically relevant levers that allowed us to achieve tangible improvements quickly. We introduced a consistent content production cycle, created premium graphic templates, established a new community management system including a tailored response catalog, and took over planning and execution of paid campaigns (Meta Ads & Post Boostings).
A special focus was placed on visual storytelling – high-quality Reels, user-generated content, and emotional storytelling made the exclusivity of Riverside journeys both visible and relatable. Equally central was the development of an active community management: authentic interactions enabled a true dialogue with the audience for the first time, significantly strengthening brand trust and loyalty.
Through regular reporting and data-driven optimization, we ensured maximum transparency and performance improvement.
Results: Since the beginning of the project, the community on Instagram and Facebook has been growing steadily – with increasing engagement rates and a noticeable rise in brand perception. The paid measures are performing above average and significantly contribute to lead generation and visibility. Riverside Luxury Cruises is now perceived on social media as what it truly is: a luxurious, international brand with the highest quality standards – clearly positioned and professionally staged.
Conclusion: The transformation proves: With structure, storytelling, and a deep understanding of the target group and brand, social media becomes a true success factor for image, trust, and performance. Riverside Luxury Cruises is now not only present on Europe’s most beautiful rivers – but also in the feeds and hearts of a discerning, international community.
Want to steer your luxury brand in the right digital direction?
Let’s talk – in a free initial consultation.
