4 Mitglieder der Kreuzfahrt Initiative e. V. sind unter den besten 6 der getesteten Kreuzfahrtportale

4 Mitglieder der Kreuzfahrt Initiative e. V. sind unter den besten 6 der getesteten Kreuzfahrtportale

Vier Mitglieder der Kreuzfahrt Initiative e. V. sind unter den besten 6 der getesteten Kreuzfahrtportale. Die Deutsche Gesellschaft für Verbraucherstudien (DtGV) zeichnet Kreuzfahrtportale in verschiedenen Testkategorien aus.

(Bonn, 26.01.2022) Die Buchung einer Kreuzfahrt ist über zahlreiche Online-Portale möglich. Alle haben eine große Auswahl an Fluss- und Hochseekreuzfahrten im Programm. Qualität und guter Service sind aus Kundenperspektive dabei besonders entscheidend. Die DtGV hat zehn der besucherstärksten Internetportale, die sich auf die Online-Buchung von Kreuzfahrten spezialisiert haben, untersucht. Darunter auch vier Mitglieder der Kreuzfahrt Initiative e. V.: e-hoi, Go7Seas, Kreuzfahrten.de und Mare Reisen.

Als  Hauptkriterien für den Test wurden Preise, die Angebotsbreite, Buchung und Transparenz sowie der Kundendienst herangezogen. Die ersten beiden Kriterien wurden dabei zu je 30% in der Gesamtbewertung gewichtet und die restlichen zu je 20%. Geprüft und analysiert wurden die Kriterien über den Zeitraum von Oktober bis Dezember 2021 von qualifizierten Testpersonen.

In der Kategorie Kundendienst ist als Sieger mit der Note „sehr gut“ (1,3) kreuzfahrten.de hervorgegangen. Go7Seas konnte hier den dritten Platz für sich entscheiden.

e-hoi wurde in die Top drei der Buchungsportale in der Kategorie Angebotsbreite eingestuft. Entscheidend war hier besonders, dass das Angebot der Kreuzfahrtreisen sich nicht nur auf die großen Reedereien beschränkt, sondern das auch ausgefallenere Schiffe und Reiserouten im Repertoire ihren Platz finden. Im Kriterium Buchung und Transparenz wurde e-hoi mit dem ersten Platz und der Bewertung „sehr gut” (1,3) ausgezeichnet. Begründet wurde dies mit besonders übersichtlichem und transparenten Buchungsvorgang sowie konkreten Preisen für alle nicht inkludierten Leistungen und Angebote.

Testsieger der Gesamtbewertung wurde Kreuzfahrten.de mit der Note „sehr gut” (1,4). e-hoi landete auf Platz drei mit Gut (1,6). Go7Seas auf dem fünften und Mare Reisen auf dem sechsten Platz vervollständigen die Riege der sehr erfolgreichen Mitglieder der Kreuzfahrt-Initiative e.V. in diesem Test.

„Wir sind sehr stolz auf das hervorragende Ergebnis unserer Mitglieder. Es zeigt sehr deutlich, dass sich Kompetenz, top Kundenservice und ein faires Preis-Leistungsverhältnis auch in den aktuell schwierigen Zeiten der Corona-Pandemie durchsetzen”, sagt Tina Kirfel, Geschäftsführerin der Kreuzfahrt Initiative e. V.

Die Kreuzfahrt Initiative e.V. ist eine Interessengemeinschaft des Reisevertriebs, die sich als Kommunikator zwischen den stark Kreuzfahrt orientierten Mitgliedern und den Veranstaltern und Reedereien versteht. Die Förderung eines fairen Miteinanders, die Interessenvertretung der Mitglieder und die Entwicklung von wettbewerbskonformen Angeboten und Sonderreisen stehen im Vordergrund der Arbeit des Vereins. Die Kreuzfahrt Initiative e.V. hat derzeit 35 Mitglieder und vertritt über 350 Mio. Euro Kreuzfahrtumsatz.

Über Kreuzfahrt Initiative e.V.

Führende Unternehmen des Kreuzfahrt-Vertriebs haben 2011 die Kreuzfahrtinitiative e. V. gegründet. Gemeinsam mit Kreuzfahrt-Veranstaltern und Reedereien soll der anhaltende Wachstumskurs gesichert und faire Rahmenbedingungen zwischen den Marktteilnehmern gefördert werden. Auch in der Corona-Krise waren wir eine starke Gemeinschaft.

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Case-Studies

LAZARUS Hilfswerk in Deutschland e.V. – Brand Refresh & Webdesign

The LAZARUS Hilfswerk in Deutschland e.V. charity can look back on over 50 years of social work and the 900-year history of the LAZARUS Order. From the outset, the association has focused on one goal: to inspire young people to get involved in social work and to help those who need it most. Today, the charity is a fixture in elderly and youth care – but its online presence fell short of its own standards. The website appeared outdated and complex. Information about facilities, services and career opportunities was difficult to find, and neither the website nor the social media channels reflected the diversity of the services offered or the personality of the team. Our mission: to give LAZARUS Hilfswerk a digital identity that is as clear, strong and inviting as its social commitment. With a comprehensive brand refresh, modern web design and seamless development, we ensured that the organisation's history and mission are as powerful online as they are offline.

Timeframe: Juli 2022 – April 2024

Industry: Social and care sector

Objective: Develop a modern website for the LAZARUS charity that clearly presents its facilities, services and offerings and conveys the work of the team in an emotive way. At the same time, create a careers page to attract new employees and design and strategically activate social media channels in line with the new website.

Services:

  • Brand style guide (including corporate colour system, typography, imagery and design elements)
  • Concept development
  • Web development
  • Roll-out support on the new website
  • Photo and video shoot
  • Content management

The Challenge: The LAZARUS Hilfswerk brings together numerous institutions and stakeholders with different expectations. The content had to be centrally coordinated and standardised, while at the same time doing justice to the individual identity of each location. At the same time, it was necessary to present historical values and long-standing traditions in a contemporary digital format and to organise coordination between all parties involved in an efficient manner.

Approach: We started with a corporate design refresh to make the visual identity of the LAZARUS charity clear, modern and consistent. We then accompanied photo and video shoots at all facilities to gain authentic insights into the charity's work and create content for the website and social media. For the website relaunch, we focused on modern, responsive design, clear information architecture and intuitive usability, making all offers, facilities and services easily accessible. At the same time, we developed text and image content that reinforced the emotional impact of the organisation's work and brought the personal stories of its employees to life. A dedicated career section now presents job vacancies, benefits and the work culture. For the social media relaunch, we used consistent visual design and emotional content to activate the community and strengthen the brand online.

Result: With the relaunch, the LAZARUS Hilfswerk presents itself online in a modern, clear and inviting way. Users can navigate effortlessly, while stories, photos and emotional insights bring the power of the charity's work to life. The association comes across as professional and approachable, while also presenting itself as a committed employer and active organisation – just as impressive online as it is offline.

Ready for a fresh brand image? We would be happy to advise you on corporate brand design and web design in a free and non-binding initial consultation.

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Personal – Sustainable – Innovative: How Companies Attract Tomorrow's Skilled Workers at ‘Karriere Kick’

On 15 July 2026, the organiser of the ‘Karriere Kick’ career fair, KITICON GmbH & Co. KG, invites visitors to the Telekom Dome in Bonn from 8:30 a.m. to 2:00 p.m. Students and training representatives will compete against each other at the foosball table, striking up conversations in a playful way – an easy way for companies to get to know the skilled workers of tomorrow.

Demonstrate Soft Skills, Discover Talents

The students are randomly assigned to different teams with training representatives via their smartphones. Each round lasts two to three minutes, followed by brief discussions about training and career opportunities.

This creates an initial personal exchange in which students can demonstrate their strengths, team spirit and motivation. Even shy young people can engage in conversation here without feeling pressured. The event offers companies the opportunity to discover talent at an early stage and to inspire them to apply for apprenticeships through personal interaction.

‘I am proud that we are able to give young people insights into their career prospects – authentically, inspiringly and, above all, on an equal footing. As representatives of Germany's most innovative career fair, we are creating new opportunities for genuine orientation. The fact that we can make a difference in our home region motivates us greatly as a team,’ comments Janik Vogel, Head of Digital Experience at KITICON and project manager for Karriere Kick.

Strong Local Partners

Companies such as steep GmbH, preventech by Patrick Kelbch and Ferdinand Voigt GmbH have recognised the potential of the concept and are involved as partners in Karriere Kick in order to strengthen the Bonn/Rhein-Sieg region and actively counteract the shortage of skilled workers.

Companies looking for young talents can now secure one of the limited exhibitor spots at https://karriere-kick.de/in/bonn/aussteller.

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MOTION TM – Corporate Brand Design

MOTION TM Vertriebs GmbH has been shaking up the German mobile phone market since 2003. From smartphones to multimedia accessories, from contracts to services – everything here revolves around technology, speed and transformation. But even the most agile brand can stall at some point: MOTION's corporate design was getting on in years, its dynamism fading. The visual identity no longer reflected the innovative strength and energy that characterises the company on a daily basis. Our mission? To get MOTION moving again – visually, strategically, tangibly. With a modern corporate brand design, we have created an identity that conveys speed, change and digital competence at first glance.

Timeframe: May 2021 – October 2023

Industry: Mobile & Telecommunications

Objective: Create a modern, dynamic brand identity for MOTION TM that visualises the philosophy ‘Success means movement’, positions the brand as an agile partner in the mobile communications market and offers a flexible design that grows with the brand.

Services:

  • Logo development
  • Corporate color system & typografie
  • Imagery & visual design elements
  • Brand style guide
  • Social media
  • Business stationery & advertising materials
  • Roll-out support

The Challenge: The mobile communications market is constantly changing: new technologies, digital services and increasing competition required MOTION TM to have a strong, recognisable presence. At the same time, the brand had to become flexible enough to serve modular and digital applications across all channels and clearly differentiate itself as an agile, innovative partner.

Approach: We started with a comprehensive analysis of the brand, competition and objectives in order to clearly define the core values of MOTION TM. Based on this, we developed a leitmotif centred on movement, communication and customer relations as a guideline for a corporate design that is modern, dynamic and recognisable. The logo, colours, typography and imagery were designed to convey speed, energy and customer proximity. All elements were bundled in a flexible style guide and implemented across all relevant channels – from business stationery and advertising materials to digital platforms – to create a sustainable, consistent brand image that conveys a sense of dynamic energy.

Result: MOTION TM's new brand identity shows how consistent, dynamic design can change the perception of a brand: it makes the philosophy ‘success means movement’ visible and strengthens recognition. At the same time, the flexible design system creates the basis for the brand to remain consistent across all channels and adapt quickly to new requirements – a measurable gain in agility, customer focus and future viability.

Is your brand lacking dynamics and recognition? We would be happy to advise you on corporate brand design in a free and non-binding initial consultation.

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